Bi'Sigortaci
Turkey's digital marketplace connecting insurance buyers with local agents
Overview
Bi'Sigortacı is a digital insurance marketplace and retail broker operating in Turkey that connects individual insurance buyers with licensed local insurance agents. The platform covers P&C personal lines including auto, home, health, and traffic insurance.
The platform lets consumers search for agents by location, review agent profiles, compare quotes from multiple agents, and communicate directly with them. Rather than bypassing the agent channel, the company focuses on digitizing and supporting traditional agent-based distribution, giving independent agents a digital presence and access to online customers.
The company was founded in 2016 and is based in the Sariyer district of Istanbul. It received early-stage funding from ITU Teknokent (Istanbul Technical University's technology incubator) and Agito (a seed fund), totaling 250,000 Turkish Lira, and has operated as a bootstrapped startup since.