Beema

Beema is a direct-to-consumer digital insurance carrier headquartered in Dubai, UAE, offering usage-based and behavior-based car insurance alongside travel and home insurance products. The company was launched in June 2019 through a partnership between Emirates National Oil Company (ENOC), BCG Digital Ventures, and AXA Insurance, making it one of the first tech-forward digital insurers in the Middle East and North Africa region.

The company operates on a mobile-first platform that uses telematics and smartphone data to assess driving behavior without requiring physical tracking hardware or black boxes. Its Pay-Per-Kilometer product calculates premiums based on annual mileage, and the SmartDriver program rewards safe driving behavior with cashback. Since launch, Beema has awarded over AED 600,000 in cashback to policyholders. The platform is built on a Laravel microservices architecture with Docker containerization and RESTful API integrations for third-party connectivity.

Beema was established as a seed-stage venture with backing from ENOC, BCG Digital Ventures, and AXA Insurance. The company operates in a growth phase within the MENA insurtech market, targeting digitally-oriented consumers seeking flexible, transparent insurance pricing.