AutoMate Insurance
Digital motor insurance MGA serving individuals and businesses in Switzerland
Overview
AutoMate Insurance is a motor insurance MGA offering digital car coverage to individuals and businesses in Switzerland. The company manages the full insurance value chain -- product design, underwriting, policy administration, and claims handling -- through its online platform at automate.ch, with a separate portal at platform.automate.ch serving brokers and enterprise clients.
AutoMate underwrites personal and commercial motor insurance as its primary product, supplemented by legal protection and vehicle rental deposit coverage. For its pay-as-you-drive offering, the company works with Swiss Re, using connected car data for mileage- and behavior-based pricing. The company holds full binding authority and handles claims in-house through its digital platform.
Founded in 2016 by Rocco Minelli and Dimitar Bonev, the company is bootstrapped and operates with a team of approximately nine to ten people. Distribution is through a Swiss insurance broker network and direct digital channels. AutoMate received the Innovation Award of the Swiss Insurance industry in 2020.
Products & Services
Motor Insurance
Full-service digital car insurance for individuals and businesses in Switzerland. Covers underwriting, policy issuance, and claims management through an online platform.
Key Features
- Personal motor insurance
- Commercial vehicle coverage
- Digital policy management and claims processing
Target Users: Swiss individuals and business fleet operators
Distribution: Direct digital channels and Swiss broker network
Legal Protection
Complementary legal protection product available alongside motor insurance.
Key Features
- Legal protection tied to vehicle use
Target Users: Existing motor insurance customers
Distribution: Bundled with motor insurance
Rental Deposit Insurance
Coverage for vehicle rental deposit scenarios.
Key Features
- Deposit guarantee for vehicle rental
Target Users: Vehicle rental customers
Distribution: Direct and broker channels
Executive Solutions
Tailored motor insurance programs and platform access for brokers and corporate clients, including API connectivity for broker management system integration.
Key Features
- Custom motor insurance programs
- API integration for broker workflows
Target Users: Insurance brokers and corporate clients in Switzerland
Distribution: Direct B2B
Pay-as-You-Drive
Usage-based motor insurance developed in partnership with Swiss Re, using connected car technology to price coverage based on mileage and driving behavior.
Key Features
- Telematics-based pricing
- Connected car data integration
Target Users: Individual drivers seeking usage-based premiums
Distribution: Direct digital channels
At a Glance
- Founded
- 2016
- Headquarters
- Zurich, Switzerland
- Employees
- 1-10
Category & Focus
Links
Last updated: 2026-07-15