Overview
Augentic (trading as Augentic UW Ltd, formerly Augmented UW Ltd) is a specialty lines MGA that provides algorithmic underwriting capacity for the London insurance market, serving brokers who place risks with follow underwriters. The company was founded in April 2025 by Daniel Prince, former CEO of Rethink Underwriting, and operates initially in property and terrorism lines.
The company brings underwriting authority together with rule-based decision logic, allowing carriers to express their appetite in code rather than through conversations and manual processes. Brokers access follow capacity instantly without portals, data rekeying, or manual approvals, while maintaining full control over their own placements.
Augentic positions itself as digital infrastructure for the smart-follow segment of the London Market -- the portion of risk placement where follow underwriters accept or decline based on automated criteria rather than bespoke assessment. The platform connects to existing broker workflows via API and integrates with placing platforms and digital contract builders. The company is a member of both the MGAA and InsTech London.
Products & Services
Algorithmic Underwriting Platform
A rules-based platform where carriers encode their underwriting appetite rather than communicating it through manual conversations. The platform automates risk selection, quote generation, and placement decisions for follow capacity.
Key Features
- Automated follow capacity placement without portals
- Rule-based underwriting appetite expression
- Real-time portfolio analytics and performance monitoring
Target Users: Carriers seeking to deploy follow capacity at scale; brokers placing specialty risks in the London Market
Distribution: Wholesale brokers in the London Market via API-connected placing platforms
Smart Follow Capacity
Augentic operates as an MGA providing follow capacity directly. Brokers access instant follow capacity while maintaining placement ownership. This removes the friction of manual approval cycles typical of follow market participation.
Target Users: London Market brokers placing property and specialty risk
Distribution: API integration with placing platforms and digital contract builders
At a Glance
- Founded
- 2025
- Headquarters
- London, United Kingdom
- Employees
- 1-10
Category & Focus
Last updated: 2026-06-21