Anytime

Anytime is a direct digital insurance carrier operating in Greece and Cyprus, offering personal and commercial lines exclusively through online channels. Launched in 2006 as the digital brand of Interamerican -- itself a subsidiary of the Dutch Achmea Group -- the company pioneered fully online insurance in Greece. It operates across motor, home, travel, health, cyber, and commercial vehicle insurance segments.

The carrier manages policy issuance, customer service, and claims through a proprietary digital platform branded "my anytime," accessible via web and native mobile apps. Policy quotes are generated in under five minutes, and the platform supports 24/7 self-service for coverage changes and claims filing. The telematics-based "Buy The Mile" product for motor insurance reflects the company's use of usage-based pricing models.

Anytime reports over 400,000 active motor insurance policies in Greece, claiming more than 45 percent market share in Greece and Cyprus among direct-channel carriers. The company operates with capital backing from Achmea Group, a major European insurance and pension organization. In mid-2025, the Interamerican group launched Anytime in Romania, extending the brand into Central and Eastern Europe.