Overview
Alice is a direct-to-consumer corporate health insurance carrier based in Sao Paulo, Brazil, holding an ANS license (42.192-B) to operate in the Brazilian regulated health insurance market. The company targets Brazilian businesses of all sizes, offering group health plans that integrate on-demand primary care services directly within the coverage product -- a fee-for-value model that contrasts with the traditional fee-for-service approach prevalent in Brazil.
Operationally, Alice employs approximately 50 family medicine physicians and 15+ pediatricians who deliver immediate virtual consultations through the Alice app (called Alice Agora), as well as an ongoing relationship model where each member receives a dedicated personal doctor (Meu Medico Alice). The company uses a proprietary electronic health record to track individual health history and coordinate specialist referrals across a credentialed network of 1,000+ hospitals and 5,000+ laboratories spanning 1,400 cities in Brazil. Alice also distributes through 3,000+ partner brokers and has integrated TytoCare technology for at-home medical examinations -- the first such partnership in Brazil.
Founded in 2019 and commercially launched in June 2020, Alice grew from approximately 300 corporate clients in 2023 to 12,000+ by early 2025, with over 90,000 active members. Revenue reached R$350 million in 2024 (approximately 70% year-over-year growth), with a 60% claims ratio compared to the Brazilian market average of 82.3%. The company has raised over USD 198 million (R$1 billion+) across Seed through Series C extensions, with investors including SoftBank, Kaszek Ventures, ThornTree Capital Partners, and Canary.