99bros

99bros is a digital insurance brokerage founded in February 2020 in Rome, Italy, focused on providing insurance and pension products to Millennial and Gen-Z customers. The company operates as a registered broker under IVASS (Istituto per la Vigilanza sulle Assicurazioni) supervision, with registration number B000722520 effective January 2023.

The platform distributes products across personal lines including ski, pet, travel, trip cancellation, and mobile device protection, as well as individual complementary pension plans. Distribution partners include major European insurers such as Allianz, AXA, Zurich, ITAS, Vittoria Assicurazioni, Net Insurance, Europ Assistance, and AFI Esca. The platform allows customers to purchase policies digitally in a fully online process.

99bros uses a proprietary machine learning algorithm to generate personalized insurance recommendations, branded as "99bros check-ups." The company received seed funding totaling EUR 280,000 from LVenture Group and Lazio Innova in 2020, followed by a follow-on investment from Innova Venture in April 2024. It has also participated in Vittoria Hub's VIA2 acceleration program.