# ZURU LatAm

> Logistics insurance platform digitizing cargo protection for SMEs across Latin America\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | San Isidro, Peru |
| Founded | 2020 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

ZURU LatAm (now branded as Zuru Logistics Insurtech) is a specialty solutions provider focused on cargo and transit insurance for small and medium-sized enterprises in Latin America. Founded in November 2020 and headquartered in San Isidro, Peru, the company operates at the intersection of logistics and P&C insurance, targeting a market where an estimated 80% of SME shipments lack adequate coverage.

The platform delivers cargo insurance through three channels: a direct e-commerce model for import/export SMEs, a white-label SaaS platform for logistics operators and freight forwarders, and a D2D embedded insurance API for digital marketplaces and platforms. The technology stack includes AI-driven risk scoring, real-time policy issuance, and container tracking, with two-factor authentication and segmented user access controls.

As of late 2024, ZURU has served over 4,000 SME clients, issued more than 100,000 policies, and protected in excess of USD 4.3 billion in insured merchandise value. The company raised USD 780K in total seed funding from Carabela, QAPU Ventures, and Peruvian family offices, and participated in the Latam Insurtech Accelerator (Batch 02). Capacity is provided by Chubb, HDI Global, Pacifico Seguros, and Lampe & Schwartze.

## Products & services

### E\-commerce Cargo Insurance

Direct-to-SME cargo insurance enabling import/export businesses to purchase and manage transit coverage for individual shipments through a digital interface.

**Key features:**

- Coverage for robbery, assault, loading, and unloading risk
- Ordinary transit risks, wetting, water damage, and oxidation
- Self\-service digital purchase and management

*Target users:* Import/export SMEs in Latin America

### SaaS for Logistics Operators

A white-label insurance management platform for freight operators and logistics companies enabling them to extend cargo coverage to their own clients.

**Key features:**

- Policy management for logistics fleets
- Client\-facing insurance offering
- Claims and incident reporting
- Real\-time policy management \(24/7\)
- Custom analytics dashboards

*Target users:* Freight forwarders, logistics operators, courier companies

### D2D Digital Platform API

An embedded insurance API enabling digital marketplaces, e-commerce platforms, and logistics aggregators to integrate cargo and transit coverage directly into their workflows.

**Key features:**

- API\-based insurance integration
- Real\-time coverage for digital shipments
- Instant policy issuance
- Partner\-branded insurance experience

*Target users:* E\-commerce platforms, digital marketplaces, logistics aggregators

## Category & focus

- Subcategories: Cargo and Transit Insurance, Embedded Insurance, SME Insurance, Logistics Risk
- Insurance verticals: P&C Commercial, Specialty/E&S
- Target customers: Consumers, Carriers, Brokers

## Links

- Website: <https://zurulatam.com>
- Directory profile: <https://insurtechlist.com/companies/zuru-latam/>
- Linkedin: <https://pe.linkedin.com/company/zuru-insurtech>
- Products: <https://zurulatam.com/productos/>
- About/team: <https://zurulatam.com/nosotros/>

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*Last updated: 2026\-05\-18*