# Zuihuibao

> Mobile\-first insurance comparison and social finance platform for Chinese consumers\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Headquarters | Shanghai, China |
| Founded | 2014 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Series B |

## Overview

Zuihuibao is a Distribution & Sales platform targeting Chinese consumers in the auto, personal accident, and travel insurance verticals. The company operates through a mobile app and WeChat mini-program, enabling consumers to compare quotes and purchase policies directly from insurance carriers.

The platform integrates with nearly 40 Chinese insurance companies including PICC Property Insurance, Pacific Insurance, and China United Property Insurance, providing real-time quote comparison. Social features -- such as Red Gift sharing via WeChat -- and license plate scanning for auto insurance differentiate the consumer experience. A personal finance tool called My Wallet complements the insurance purchasing workflow with income and expense tracking.

Zuihuibao has accumulated over CNY 100 billion in cumulative insurance premiums processed and counts millions of insurance salespeople on its platform, positioning it as one of China's largest internet automobile insurance sales channels. Total funding exceeds CNY 200 million (approximately USD 30M), with investors including Shenzhen Capital Group, Anhui Broadcasting Media Group, and Jiuyou Innovation Equity Fund.

## Products & services

### Insurance Comparison and Purchase Platform

A mobile and WeChat-based marketplace enabling Chinese consumers to compare and purchase auto, personal accident, and travel insurance products directly from insurance companies.

**Key features:**

- Real\-time quote comparison from multiple insurers
- License plate scanning to pre\-populate auto insurance questionnaires
- Social features including Red Gift sharing via WeChat
- WeChat mini\-program and mobile app access

*Target users:* Individual consumers, auto owners, travelers

### My Wallet

A personal finance management feature within the Zuihuibao app that tracks income and expenditure for users alongside their insurance activity.

**Key features:**

- Income and expenditure tracking
- Financial health overview
- Linked to insurance purchase history

*Target users:* Mobile app users seeking combined insurance and personal finance management

### Trading Cloud Platform

A B2B platform for insurance brokers and intermediaries providing integrated distribution and sales management tools.

**Key features:**

- Mobile exhibition platform for insurance agents
- Intelligent recognition for customer data
- Commission settlement and payment processing
- Institution management, reconciliation, and team management backend

*Target users:* Insurance brokers, agents, and intermediaries

### Voucher Marketing Solution

A marketing platform for distributing and managing insurance promotional vouchers.

**Key features:**

- Custom voucher creation and distribution
- Customer relationship management
- Social media distribution via WeChat moments and friend networks
- Local account customization

*Target users:* Insurance companies and brokers seeking customer acquisition

## Category & focus

- Subcategories: Insurance Comparison, Mobile Insurance, Social Insurance
- Insurance verticals: P&C Personal, Health
- Target customers: Consumers, Agents/Agencies

## Notable customers

- PICC Property Insurance
- Pacific Insurance
- China United Property Insurance
- Huaxia Insurance
- Tian An Insurance

## Links

- Website: <https://www.zuihuibao.com/>
- Directory profile: <https://insurtechlist.com/companies/zuihuibao/>
- Broker platform: <https://www.zuihuibao.com/brokerage_channelspc/index.html>
- Consumer platform: <https://www.zuihuibao.com/pc_user/index.html>
- Digital insurer profile: <https://www.the-digital-insurer.com/dia/zuihuibao-insurance-platform/>

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*Last updated: 2026\-05\-18*