# Zipia

> Connecting insurance consumers with brokers and carriers in Brazil through digital performance marketing

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Sao Paulo, Brazil |
| Founded | 2020 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Zipia is a digital performance marketing and lead generation platform for the insurance industry in Brazil, serving carriers and brokers. Spun out of QuinStreet (NASDAQ: QNST) in 2020, the company identifies consumers with high purchase intent online, segments and qualifies them by profile, and connects them in real time with insurance companies and brokers through phone, chat, or WhatsApp.

The platform delivers SaaS-based tools for brokers and carriers across multiple insurance lines, including auto, health, life, dental, and consortiums. Key products include a broker sales platform with built-in lead generation, a client assessment tool, and a real-time consumer connection service. Zipia integrates with major CRM systems and Brazilian broker management platforms such as HubSpot, Pipedrive, Tex, Agger, and Painel do Corretor.

Zipia raised a USD 1.27M seed round in May 2021 from Canary VC, 500 Global, Astella, and QuinStreet. Clients include major Brazilian insurers and brokers such as Porto Seguro, Bradesco, Youse, Qualicorp, and Alice Planos de Saude. In 2025, the company launched a program targeting small and medium-sized brokers in Brazil.

## Products & services

### Zip\.Corretor

Sales and lead management platform for individual insurance brokers. Provides access to qualified consumer leads and tools to manage sales opportunities from initial contact through close.

**Key features:**

- Qualified lead delivery from high\-intent consumers
- Sales pipeline management
- Integration with popular CRM systems

*Target users:* Independent insurance brokers

### Zip\.Assessoria

Assessment and client management platform for brokerage firms. Supports evaluation of client needs and insurance product matching.

**Key features:**

- Client needs assessment tools
- Insurance product comparison
- Portfolio management support

*Target users:* Insurance brokerage firms and assessorias

### Zip\.Connections

Real-time consumer connection service that routes prospective customers to insurance professionals at the moment of peak intent via phone, chat, or WhatsApp.

**Key features:**

- Real\-time lead routing by channel \(phone, chat, WhatsApp\)
- Consumer intent scoring and segmentation
- Carrier and broker matching

*Target users:* Carriers and brokers seeking inbound qualified prospects

## Category & focus

- Subcategories: Lead Generation, Digital Performance Marketing, Broker Tools
- Insurance verticals: P&C Personal, Health, Life & Annuity
- Target customers: Carriers, Brokers, Agents/Agencies

## Notable customers

- Porto Seguro
- Bradesco
- Youse
- Qualicorp
- Alice Planos de Saude
- Unifisa Seguros
- Minuto Seguros
- H&H Seguros
- Moby Seguros

## Links

- Website: <https://zipia.com.br>
- Directory profile: <https://insurtechlist.com/companies/zipia/>
- Linkedin: <https://br.linkedin.com/company/zipia>

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*Last updated: 2026\-06\-25*