# Zipari > Consumer experience platform built for health payers, now part of mPulse Mobile\. ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | NA | | Headquarters | Brooklyn, New York, USA | | Founded | 2014 | | Stage | Growth | | Employees | 51-200 | | Funding | Acquired (mPulse Mobile, September 2024; USD 44.8M raised pre-acquisition) | ## Overview Zipari is a customer experience (CX) platform for health payers, offering member, provider, broker, and employer-facing portals built around a shared data layer. Founded in 2014 in Brooklyn, New York, the company was created to address gaps in payer digital engagement that surfaced after the Affordable Care Act expanded consumer choice in health insurance. The platform aggregates data from disparate payer systems -- member records, claims, eligibility, and benefits -- into a unified CX layer. Health plans use Zipari's portals and workflow automation to reduce call center volume, improve digital self-service, and meet regulatory requirements for provider directories and prior authorization. The platform is delivered as a SaaS product and is designed to integrate alongside existing core administration and CRM systems via a pre-built API gateway. In September 2024, mPulse Mobile acquired Zipari, combining Zipari's payer-specific portals with mPulse's omnichannel member engagement and health analytics capabilities. The combined entity serves over 400 healthcare organizations, including 29 of the 30 largest US health plans, covering more than 50 million members. Prior to acquisition, Zipari had raised USD 44.8M across seven funding rounds from investors including Vertical Venture Partners, Health Velocity Capital, CareFirst BlueCross BlueShield, Horizon Healthcare Services, and Thoma Bravo. ## Products & services ### Member Experience Suite Tools for health plan members to access benefits, claims, ID cards, and care navigation through web and mobile channels. **Key features:** - Member portal with personalized benefits display and self\-service claims access - Native mobile app mirroring the portal experience - CX 360 unified member view aggregating data across payer systems - Engagement Hub for orchestrating outreach across preferred member communication channels - Recommendation Assistant providing personalized benefits and care suggestions - Service Bot for automating routine member service workflows *Target users:* Health plan members; payer operations and member experience teams ### Sales & Enrollment Experience Portals supporting brokers, employers, and consumers through plan shopping, enrollment, and ongoing account management. **Key features:** - Broker Portal with access to claims data, network search, and quoting tools - Shopping Portal for consumer\-facing plan comparison and enrollment - Employer Portal providing claims insights, eligibility visibility, and benefits management - Sales Center for internal insurance sales agent workflows *Target users:* Licensed brokers, employers, health plan sales and operations teams ### Provider Experience Solutions Tools enabling health plan provider relations teams to streamline collaboration with in-network providers. **Key features:** - Provider Portal for prior authorizations, claims submissions, referrals, and quality scorecards - Provider Search for member\-facing provider directory and network navigation *Target users:* In\-network providers, payer provider relations and network management teams ### Platform Infrastructure The underlying data and integration layer enabling all Zipari portals. **Key features:** - CX Engine normalizing data from disparate payer core administration systems - CX Capture applying predictive analytics for member segmentation and value assessment - CX Profile delivering real\-time tailored recommendations based on engagement history - API Gateway with pre\-built connectors for rapid integration alongside existing CRM investments - Universal Control Panel for payer\-specific configuration without custom code *Target users:* Payer IT and product teams ## Category & focus - Subcategories: Member portals, provider portals, broker and employer portals, digital enrollment, CX workflow automation - Insurance verticals: Health, Group Benefits - Target customers: Carriers, TPAs ## Notable customers - Humana - Steward Health - Providence ## Links - Website: - Directory profile: - Linkedin: - Press/news: - Platform overview: - Acquisition announcement: --- *Last updated: 2026\-04\-09*