# Zhibao Technology > Digital embedded insurance platform connecting enterprises, internet platforms, and utility companies with end consumers across China ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | APAC | | Headquarters | Shanghai, China | | Founded | 2015 | | Stage | Growth | | Employees | 51-200 | | Funding | Public | ## Overview Zhibao Technology is a digital insurance brokerage platform for enterprises, internet platforms, utility companies, and government agencies in China. The company operates a 2B2C (business-to-business-to-consumer) embedded insurance model, connecting B-channel partners to end consumers through deeply integrated digital insurance products across travel, sports, logistics, utilities, and e-commerce sectors. The platform is built on a proprietary PaaS (Platform as a Service) architecture and delivers over 40 digital insurance solutions with 15-minute policy activation and a four-step digital claims process. In February 2026, the company deployed 10 AI agents to automate product design, underwriting, and operations -- including code auto-generation covering over 50% of daily development. Zhibao also operates a subsidiary reinsurance company, Zhibao Labuan Reinsurance Company Limited (AM Best B+), licensed in Labuan, Malaysia. Founded in 2015 and publicly listed on NASDAQ (ZBAO) since April 2024, Zhibao serves over 3,100 B-channel partners and 27 million end consumers as of H1 fiscal year 2026. The company reported total revenues of RMB 276.9 million (USD 38.7 million) in fiscal year 2025, a 51% increase year-over-year, with gross written premiums of RMB 1.57 billion. According to Frost & Sullivan, Zhibao ranked first in China's 2B2C digital insurance brokerage services sector with approximately 17.4% market share. ## Products & services ### 2B2C Embedded Digital Insurance Platform Zhibao's core platform enables B-channel partners -- enterprises, internet platforms, utility companies, and government agencies -- to embed tailored insurance products into their customer-facing services. The platform provides over 40 proprietary digital insurance solutions with fully digital purchase and claims workflows. **Key features:** - PaaS architecture for rapid B\-channel integration - 15\-minute policy activation after online purchase - Four\-step fully digital claims process - AI\-powered customer behavior analysis and product iteration *Target users:* Enterprises, internet platforms, utility companies, government agencies ### Natural Gas and Utility Insurance A dedicated insurance distribution channel through partnerships with natural gas utility companies. Policies cover property damage, third-party liability, emergency housing stipends, and accident protection for residential customers. The segment generated nearly RMB 100 million (USD 14.5 million) in total premiums in 2025. **Key features:** - Coverage starting at CNY 100 \(USD 14\) annually - Embedded into natural gas utility billing and service touchpoints - Targets a residential property insurance market under 0\.7% penetration in China *Target users:* Residential property owners via utility company partnerships ### Sports Insurance Platform An embedded insurance platform for sporting event organizers and participants. The platform covered 1.47 million participants across 17,569 sporting events in 2025. **Key features:** - Digital enrollment for event organizers and individual participants - Covers sports accidents and liability - Large\-scale event management capability *Target users:* Sports event organizers, individual athletes and participants ### Drone Insurance for Individual Operators Launched March 2026 in partnership with Sichuan Fanmo Technology Co., Ltd. (F+More), this is the first digital insurance product for individual drone pilots in China. Coverage starts at CNY 395 (USD 57) per year, with instant digital purchase and a four-step online claims process. **Key features:** - Coverage starting at CNY 395 \(USD 57\) per year - Instant digital purchase and four\-step online claims - Targeting China's low\-altitude economy \(RMB 500 billion market\) *Target users:* Individual drone pilots and operators ### AI Agents Platform Launched February 2026, Zhibao deployed 10 AI agents across operational functions including product design, platform operations, customer service, and mid-to-high-end medical insurance underwriting and quotation. **Key features:** - AI Insurance Application Development \(auto\-generates 50%\+ of daily code\) - AI Product Management and Placement - AI Mid\-to\-High\-End Medical Insurance Underwriting and Quotation - Seven additional AI agents across operational functions *Target users:* Internal operations, underwriting teams, platform operators ### Risk Manager \(C\-end Consumer Brand\) A direct-to-consumer sub-brand providing insurance consulting, risk assessment, customized plan recommendations, and health management services for individual consumers. **Key features:** - Insurance plan customization and product recommendation - Claims settlement assistance - Health management services *Target users:* Individual consumers ### Zhibao Labuan Reinsurance Company Limited A wholly-owned subsidiary licensed by the Labuan Financial Services Authority (April 2025) for general reinsurance operations outside mainland China, supporting Zhibao's brokerage and managing general underwriting growth. **Key features:** - AM Best B\+ rated - Supports international reinsurance for Zhibao's MGU operations - Licensed in Labuan, Malaysia *Target users:* Carriers, reinsurers, international insurance markets ## Category & focus - Subcategories: Embedded Insurance, Digital Brokerage, PaaS Insurance Platform - Insurance verticals: P&C Personal, P&C Commercial, Specialty/E&S, Reinsurance - Target customers: Carriers, Brokers, MGAs/MGUs, Consumers ## Notable customers - Sichuan Fanmo Technology Co\., Ltd\. \(F\+More\) \-\- drone service partnership - Beijing Zhongfang Hongchuang \-\- joint venture partner - Guangzhou Ruiling \-\- joint venture partner - Zhonglian Jinan Insurance Brokers \-\- 51% equity acquisition \(September 2025\) ## Links - Website: - Directory profile: - Nasdaq: - Linkedin: - Press/news: - Investor relations: --- *Last updated: 2026\-06\-21*