# Zavaruj Podjetje > Smart web insurance agent connecting Slovenian small businesses with tailored coverage\. ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Broker | | Region | EMEA | | Headquarters | Ljubljana, Slovenia | | Founded | 2019 | | Stage | Startup | | Employees | 1-10 | ## Overview Zavaruj Podjetje is a digital insurance brokerage serving small and medium-sized businesses in Slovenia. Operated by FTSL, storitve, d.o.o. and founded in Ljubljana in 2019, the company offers a free video-call consultation with a licensed insurance advisor as its primary channel for helping business owners assess risk exposure, understand legally required coverage, and compare policy pricing. The brokerage targets owner-operated businesses across a wide range of trades, including hairdressers, bars, restaurants, florists, spas, bakeries, textile retailers, and tradespeople such as electricians, plumbers, and painters. It positions itself around a coverage gap in the Slovenian small business market, where a large share of firms carry no general liability insurance or are underinsured because they lack a simple way to get personalized coverage recommendations. Generali d.d. is named as the primary underwriting partner, with Zavaruj Podjetje earning a referral commission on policies placed. The platform draws limited company data from Slovenian public registries, including the AJPES business register and the ZK land registry, and applies machine learning to auto-populate a risk profile and generate a tailored coverage recommendation. A self-service dashboard for adjusting coverage over time has also been described in third-party coverage of the company, though its live availability on the public site is unconfirmed. ## Products & services ### Free Insurance Consultation Video-call consultation with a licensed insurance advisor, offered at no cost to business owners. Covers risk exposure review, legally mandated coverage requirements for the business's activity, and policy pricing, and serves as the platform's primary call to action. **Key features:** - Risk exposure review - Legally mandated coverage requirements - Policy pricing guidance ### Risk Assessment & Coverage Recommendation A data-driven engine that ingests limited business inputs plus records pulled from Slovenian public registries to auto-populate a company risk and insurance profile and recommend tailored coverage. **Key features:** - Automated registry data pull \(AJPES, ZK land registry\) - Machine learning\-based risk profiling - Tailored coverage recommendation ### Coverage Management Dashboard A self-service dashboard, described in third-party coverage, that lets business owners view and adjust their insurance coverage as the business changes. ## Category & focus - Insurance verticals: P&C Commercial - Target customers: Employers ## Links - Website: - Directory profile: - Linkedin: - Registry profile: --- *Last updated: 2026\-08\-09*