# YuviTal

> Behavioral health and wellness engagement platform for insurers, HMOs, and employers\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Tel Aviv, Israel |
| Founded | 2017 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

YuviTal is a customer engagement and behavioral incentive platform serving insurers, HMOs, hospitals, and employers. Founded in 2017 and headquartered in Tel Aviv, the company helps organizations reduce healthcare costs by encouraging policyholders and employees to adopt healthier behaviors through rewards-based digital programs. Clients include insurers in the health and group benefits verticals as well as enterprise wellness programs.

The platform delivers three configurable product lines -- YuviTal Health, YuviTal Work, and YuviTal Plus -- each built on the same modular, white-label architecture. A proprietary Personal Health Mark (PHM) scoring system, developed with medical experts, quantifies individual health engagement and feeds real-time analytics back to operators. The platform supports multilingual interfaces and accessibility features, and can be deployed in approximately eight weeks.

YuviTal reports over 1.5 million active users across its customer base. Notable clients include Clalit Health Services (ranked among the four largest global health insurers) and Sheba Medical Center (ranked among the top ten global hospitals). The company has expanded into Latin America through a partnership with Seguros El Roble, and has received recognition as a top Israeli insurtech company for two consecutive years.

## Products & services

### YuviTal Health

A member engagement platform for insurers and HMOs, designed to reduce healthcare costs through personalized incentive-driven wellness programs. Uses the PHM scoring system to track health behaviors and deliver individualized experiences.

**Key features:**

- Personal Health Mark \(PHM\) proprietary health scoring
- Real\-time activity tracking across multiple data points
- Customizable rewards and incentives engine
- Integration with existing healthcare systems

*Target users:* Health insurers, HMOs, hospitals

### YuviTal Work

An employee wellness program designed to improve productivity, reduce absenteeism, and support retention for organizations of all sizes.

**Key features:**

- Behavioral incentive programs for workplace wellness
- Team challenges and engagement mechanics
- Analytics dashboards for HR and wellness managers

*Target users:* Employers, HR teams

### YuviTal Plus

A configurable, white-label loyalty and rewards platform for driving desired member behaviors. Deployable across multiple industries and markets.

**Key features:**

- White\-label deployment with branding customization
- Flexible reward catalog and partner integrations
- Multilingual support
- Eco\-friendly rewards options via dots eco partnership

*Target users:* Insurers, health plans, enterprise clients

## Category & focus

- Subcategories: Member engagement, behavioral incentives, wellness rewards, loyalty programs
- Insurance verticals: Health, Group Benefits
- Target customers: Carriers, Employers

## Notable customers

- Clalit Health Services
- Sheba Medical Center
- Leumit Health Services \(Leumit Fit program\)
- Electra
- Seguros El Roble

## Links

- Website: <https://www.yuvital.com/>
- Directory profile: <https://insurtechlist.com/companies/yuvital/>
- About: <https://yuvital.com/about-us/>
- Facebook: <https://www.facebook.com/thisisyuvital>
- Linkedin: <https://il.linkedin.com/company/yuvital>

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*Last updated: 2026\-05\-18*