# Yasmina > Embedded insurance API platform for digital businesses in Saudi Arabia and the GCC ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Riyadh, Saudi Arabia | | Founded | 2023 | | Stage | Startup | | Employees | 1-10 | | Funding | Seed | ## Overview Yasmina is an embedded insurance platform that enables digital businesses to distribute insurance products directly within their customer journeys via a plug-and-play API. The platform supports personal lines including motor, home, travel, and health, as well as SME medical coverage. Businesses can integrate and go live in under 48 hours, with Yasmina handling backend operations such as regulatory compliance and claims processing on behalf of its partners. The platform is delivered as an API-first SaaS product, allowing e-commerce platforms, fintech apps, real estate marketplaces, automotive marketplaces, and HR management systems to offer insurance at checkout without building insurance infrastructure themselves. Yasmina holds regulatory approval in Saudi Arabia and partners with established carriers including Tawuniya, Medgulf, Walaa, Rajhi Takaful, and Wataniya for underwriting capacity. Founded in 2023, Yasmina raised USD 2 million in a July 2025 seed round led by Scene Holding, with participation from Access Bridge Ventures, Arzan VC, and Sanabil Investment Accelerator by 500 MENA. The company has onboarded 67+ partner platforms and has facilitated over 500,000 policies. It is expanding from Saudi Arabia into the UAE in 2025 and Egypt in 2026. ## Products & services ### AI Cover Yasminas core embedded insurance product that enables partner businesses to offer personalized insurance at checkout. Supports motor, travel, home, health, medical, and retail protection coverage types. **Key features:** - API integration deployable in under 48 hours - Supports multiple insurance product types from a single integration - Manages regulatory compliance and backend operations for partners *Target users:* E\-commerce platforms, fintech apps, real estate marketplaces, automotive platforms, HRMS providers ### AI Claim A claims management module that handles end-to-end insurance claims processing with AI assistance, integrated into the Yasmina platform. **Key features:** - AI\-assisted claims handling - End\-to\-end claim processing through the platform - Integrated with carrier partners for settlement *Target users:* Partner businesses and their end customers ### Rental Protection Specialized coverage product designed for vehicle rental and related protection use cases. **Key features:** - Purpose\-built for rental and automotive transactions - Delivered via the same embedded API integration *Target users:* Automotive rental platforms and marketplaces ### Experiments Lab An innovation environment where partners can design, test, and iterate on new insurance products and customer journeys before full production deployment. **Key features:** - Sandbox environment for new product development - Enables partners to test coverage configurations and user flows *Target users:* Insurance carriers and fintech partners developing new products ## Category & focus - Subcategories: Embedded Insurance, API Platform, Digital Distribution - Insurance verticals: P&C Personal, Health - Target customers: Carriers, Brokers ## Notable customers - Syarah\.com \(embedded motor insurance\) ## Links - Website: - Directory profile: - Blog: - Linkedin: - Documentation: --- *Last updated: 2026\-05\-18*