# Xiaobang > Online insurance education and advisory platform serving China's emerging middle class ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | APAC | | Headquarters | Beijing, China | | Founded | 2017 | | Stage | Growth | | Employees | 51-200 | | Funding | Series B+ | ## Overview Xiaobang (Chinese: 小帮规划, also romanized as Xiaobang Guihua) is a Beijing-based insurtech platform that educates and advises Chinese consumers on insurance and financial products. Founded in May 2017, the company operates an all-digital model that takes users from initial awareness through education, one-on-one consultation, and insurance product recommendations. Its primary target is China's emerging middle class -- households with annual incomes between CNY 100,000 and CNY 1 million seeking guidance on insurance and wealth planning. The platform distributes self-developed courses through WeChat, its own mobile application, and third-party platforms including Nicomama, ichazuo.com, investorscn.com, and NetEase. High-intent users progress to personalized consulting sessions with financial advisors, with over 100,000 such engagements completed by mid-2019. Xiaobang's proprietary advisor tools increase planner efficiency by more than 10 times compared to traditional workflows. A financial education sub-brand, Xiaobang Shangxueyuan, extends reach to a broader investment and wealth education audience. Xiaobang had surpassed 6 million registered users by 2021 and reported approximately CNY 300 million (USD 42.6 million) in assets under management as of mid-2019. The company raised a USD 28.4 million Series B led by Tencent in August 2019, with participation from Sequoia Capital China, RGA Reinsurance Group, and BlueRun Ventures. A further undisclosed Series B-plus round followed in January 2021, co-led by Lingfeng Capital and investor Yuri Milner. ## Products & services ### Insurance Education Courses Self-developed online courses that teach consumers how to evaluate and purchase insurance and financial products. Distributed through Xiaobang's WeChat public account and third-party platforms including Nicomama, ichazuo.com, investorscn.com, and NetEase. **Key features:** - Curriculum covering insurance product evaluation and financial planning - Multi\-platform distribution \(WeChat, proprietary app, third\-party channels\) - Designed for consumers with limited prior financial knowledge *Target users:* Chinese consumers, emerging middle class households ### One\-on\-One Financial Consulting Personalized consulting sessions with financial advisors offered to users who progress through the education funnel. Over 100,000 consulting engagements had been completed as of mid-2019. **Key features:** - Technology\-assisted advisor workflow \(10x efficiency gain reported\) - Human advisors supported by proprietary platform tools - Progression from self\-paced education to personalized advice *Target users:* High\-intent users seeking customized insurance and financial plans ### Xiaobang Shangxueyuan \(Financial Education Sub\-brand\) A dedicated financial education unit offering broader investment and wealth education content. The sub-brand had accumulated over 3 million registered users as of 2019. **Key features:** - Investment and wealth education beyond insurance - Separate registered user base of 3 million\+ - Complements the core insurance advisory offering *Target users:* Chinese consumers interested in general personal finance education ### Insurance Product Recommendations Following the education and consultation journey, Xiaobang recommends insurance products matched to each user's profile, acting as a digital distribution channel. **Key features:** - Personalized product matching based on completed consultation - Long\-term product focus \(three\-quarters of premiums from long\-term products\) - 40% reported conversion rate from all\-digital customer engagement process *Target users:* Users who have completed the education and consulting funnel ## Category & focus - Subcategories: Digital Insurance Distribution, InsurTech Education - Insurance verticals: Life & Annuity - Target customers: Consumers ## Notable customers - China's emerging middle class \(B2C platform, no named enterprise clients\) ## Links - Website: - Directory profile: - Krasia series b coverage: - The digital insurer profile: - Global venturing series b\-plus: --- *Last updated: 2026\-05\-18*