# Wuuii > Software for insurers, communities, and property owners to mitigate wildfire risk ## At a glance | Field | Value | | --- | --- | | Category | Underwriting & Risk | | Type | Solutions Provider | | Region | NA | | Headquarters | San Francisco, California | | Founded | 2021 | | Stage | Startup | | Employees | 1-10 | | Funding | Pre-Seed | ## Overview Wuuii (pronounced "woo-ee") provides risk management software and services for insurance companies and brokers to better underwrite and mitigate wildfire risks using advanced machine learning, remote sensing, ground truth data capture, and behavioral science. The company name is a play on the wildfire science community's acronym for the wildland-urban interface (WUI). Founded in 2021 by Ivan O'Neill and Aron Boettcher, Wuuii is headquartered in San Francisco and serves insurers, government agencies, property owners, and fire safe groups across California. Wuuii incorporates industry-leading AI, remote sensing, behavioral science, and the latest research from wildfire science labs including IBHS and NIST to help property owners, insurers, agencies, and communities reduce their wildfire risk. The platform analyzes satellite and aerial imagery of homes and other data sources to assess home hardening, defensible space, vegetation, neighborhood, and community risk factors to determine wildfire scores. Wuuii also established and operates Madronus Wildfire Defense, a full-service provider of wildfire risk consultations, inspections, and a vetted contractor network. The Madronus program facilitates IBHS Wildfire Prepared Home certification for California FAIR Plan policyholders, covering 85% of California homeowners across 43 of the state's 58 counties. Property owners who start with Madronus are five times more likely to achieve Wildfire Prepared Home designation and save thousands of dollars in unnecessary work compared with self-service options. ## Products & services ### Insurer Platform Underwriting analytics and risk engagement tools for insurance companies. **Key features:** - AI\-powered property risk monitoring and scoring - Insured engagement tools for wildfire risk reduction - IBHS Wildfire Prepared Home standard alignment - CA Safer from Wildfires regulatory compliance - White\-label customization options - Vetted service provider network integration *Target users:* P&C Carriers, Underwriters, Brokers ### Agency Platform Assessment software for government agencies managing defensible space and structure hardening programs. **Key features:** - Defensible space and structure hardening assessment tools - AB 38 compliance support \(California regulation\) - Interactive property owner reports - Incentive program administration and management *Target users:* Government Agencies, State Fire Marshals ### Property Owner Solutions Customized mitigation plans and tools for homeowners based on current building science. **Key features:** - Personalized wildfire mitigation plans - DIY implementation options - Contractor quotes for professional assistance - Eligibility screening for financial incentive programs *Target users:* Homeowners, Property Owners ### Fire Safe Group Solutions Tools for community wildfire resilience programs and fire safe councils. **Key features:** - Assessment software platform - Training resources and programs - Contractor marketplace access - Grant program administration - Reporting dashboards - Firewise USA good standing maintenance support *Target users:* Fire Safe Councils, Community Groups ### Madronus Wildfire Defense Full-service wildfire risk mitigation program established by Wuuii in 2021. **Key features:** - IBHS Wildfire Prepared Home certification facilitation - Remote and in\-person wildfire risk consultations - Inspections by certified wildfire mitigation specialists - Vetted contractor network for mitigation work - Coverage across 43 California counties \(85% of CA homeowners\) - 5x higher likelihood of achieving Wildfire Prepared Home designation vs\. self\-service *Target users:* FAIR Plan Policyholders, California Homeowners ## Category & focus - Subcategories: Wildfire Risk Analytics, Climate Risk Mitigation, Risk Scoring, AI/ML - Insurance verticals: P&C Personal, P&C Commercial, Specialty/E&S - Target customers: Carriers, Brokers, Agents/Agencies, Consumers ## Notable customers - P&C insurance carriers and brokers - California homeowners and property owners - Government agencies and state fire marshals - Fire safe councils and community groups - Insurance agencies - Rob Mokry Insurance Agency \(wine country, California\) ## Links - Website: - Directory profile: - About: - Linkedin: - Coverager profile: - Madronus wildfire defense: --- *Last updated: 2026\-03\-25*