# Wollit > The credit health toolkit helping UK consumers build better credit ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | EMEA | | Headquarters | London, United Kingdom | | Founded | 2018 | | Stage | Growth | | Employees | 11-50 | | Funding | Seed (GBP 3.5M raised); Series A in progress | ## Overview Wollit is a UK-based consumer fintech platform that provides a credit health toolkit for individuals seeking to build or repair their credit profiles. The company targets consumers who face barriers to accessing traditional credit, including renters, people new to the UK, those with thin credit files, and individuals recovering from financial difficulty. Wollit charges a monthly subscription fee of GBP 9.99 and does not require a credit check at sign-up. The company is authorised and regulated by the Financial Conduct Authority for credit broking activities (FRN 781247) and holds a consumer credit licence. The platform comprises six tools: rent reporting, subscription payment reporting, an educational module (Credit Smart), a spending analysis tool (Affordability Boost), an AI-powered credit assistant (Olli AI), and a credit opportunity tracker (Credit Wins). Payments are reported to Experian, Equifax, and TransUnion -- the three major UK credit reference agencies. In March 2025, Wollit partnered with embedded insurance provider Eleos to offer digital income protection insurance to subscribers. As of 2025, the platform has over 350,000 users and holds a 4.6-star rating on Trustpilot. The company was founded in 2018 by Liad Shababo and completed a GBP 3.5M seed round backed by BBVA, Anthemis, Fuel Ventures, and others. A Series A round targeting GBP 6-8M was announced in January 2024. Wollit was recognised as Best UK Credit Builder at the Ethical Finance Awards 2024 and won at the AltFi Festival of Finance. ## Products & services ### Rent Reporting Reports monthly rental payments to Experian and Equifax, allowing renters to convert payments they already make into credit history. **Key features:** - Reports to two of the three major UK credit reference agencies - Works with existing rent payments \-\- no changes required - Builds credit history for renters excluded from traditional credit products *Target users:* UK renters with thin credit files or no credit history ### Payment Reporting Reports regular subscription payments to all three major UK credit reference agencies (Experian, Equifax, TransUnion), enabling users to build credit from monthly commitments. **Key features:** - Tri\-bureau reporting across Experian, Equifax, and TransUnion - Captures payments users are already making - Incremental credit file building with no additional financial commitment *Target users:* Consumers with limited credit history seeking to improve their credit score ### Credit Smart An educational module offering bite-sized courses, quizzes, and rewards to help users understand credit concepts and improve credit health. **Key features:** - Structured lessons on credit scoring, borrowing, and affordability - Quizzes and gamification elements to reinforce learning - Reward mechanism tied to course completion *Target users:* Consumers who lack credit knowledge or want to improve financial literacy ### Affordability Boost Analyses user spending patterns to show how lenders assess affordability and identifies areas where improvements can be made. **Key features:** - Spending analysis mapped to lender affordability criteria - Personalised recommendations based on user financial behaviour - Actionable insights to improve loan application outcomes *Target users:* Consumers preparing for mortgage or loan applications ### Olli AI A 24/7 AI-powered credit assistant that provides personalised guidance and answers credit-related questions in real time. **Key features:** - Always\-on conversational AI interface - Personalised responses based on user credit profile - Guidance on credit improvement strategies *Target users:* All Wollit subscribers ### Credit Wins Identifies which payments contribute to credit building and highlights opportunities users may be missing. **Key features:** - Payment\-by\-payment contribution analysis - Surfacing of missed credit\-building opportunities - Actionable summary of credit improvement levers *Target users:* Consumers seeking to maximise credit score improvement ### Tenant Passport A feature enabling renters to document and strengthen their rental payment history for use in future rental applications. **Key features:** - Rental history documentation - Supports tenancy applications with verified payment records *Target users:* UK renters seeking to improve rental application outcomes ## Category & focus - Subcategories: Consumer Credit Building, Embedded Insurance, Financial Inclusion - Insurance verticals: P&C Personal, Health - Target customers: Consumers ## Notable customers - ClearScore \(distribution partner \-\- Wollit featured on platform\) - MoneySupermarket \(distribution partner \-\- Wollit featured on platform\) ## Links - Website: - Directory profile: - Ios app: - Linkedin: - Google play: --- *Last updated: 2026\-05\-18*