# Whoosnap

> Crowdsourced damage documentation platform for insurance claims and fleet management

## At a glance

| Field | Value |
| --- | --- |
| Category | Claims Technology |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Rome, Italy |
| Founded | 2015 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Series A |

## Overview

Whoosnap is a claims technology company for insurance carriers and fleet management firms, focused on on-demand photographic and video documentation of vehicle damage and accident scenes. Founded in 2015 in Rome, Italy, the company operates two platforms: Insoore, the insurance-focused claims documentation service, and Whoosnap, the original crowdsourced media platform serving news and communications clients.

The Insoore platform connects insurers with a community of over 300,000 certified photographers and videographers who can be dispatched in real time to capture damage evidence at incident locations. The service integrates with insurance management systems via REST API, supporting claims validation, fraud detection, and accident assessment workflows. Key technology partnerships include Guidewire, Octo Telematics, and Salesforce.

Whoosnap raised EUR 5.5M in a Series A round in April 2022, with investors including Proximity Capital, Lumen Ventures, Azimut Libera Impresa, and GELLIFY. The company counts several major Italian insurers among its customers, including Generali, Reale Group, Prima, Vittoria Assicurazioni, Itas Assicurazioni, Helvetia, and HDI Assicurazioni. A 2024 strategic distribution partnership with Octo Telematics expanded the platform's international reach.

## Products & services

### Insoore Platform

A digital claims documentation platform that connects insurance companies and fleet management firms with a community of certified photographers and videographers for real-time on-demand damage documentation. Dispatched community members capture certified photographic and video evidence of vehicle damage at accident scenes, supporting claims validation and fraud prevention.

**Key features:**

- Real\-time dispatch of certified field photographers
- Multimedia content collection \(photos and video\) with chain\-of\-custody certification
- Fraud detection through authenticated imagery
- REST API integration with insurance management systems and claims platforms
- Fleet management documentation support

*Target users:* Insurance carriers, fleet management companies, MGAs, brokers

### Whoosnap General Platform

The original crowdsourced media platform that established the company's on-demand photographer community model. Serves news outlets and communication companies by providing certified real-time imagery and video from specific locations on demand.

**Key features:**

- Crowdsourced photo and video acquisition from on\-demand community
- Certified image authentication
- Real\-time location\-based dispatch

*Target users:* News agencies, media companies, communication firms

## Category & focus

- Subcategories: Claims Documentation, Fraud Detection, On\-Demand Field Services
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers, MGAs/MGUs, Brokers

## Notable customers

- Generali
- Reale Group
- Prima
- Vittoria Assicurazioni
- Itas Assicurazioni
- Helvetia
- HDI Assicurazioni
- Acrisure Italia

## Links

- Website: <https://www.whoosnap.com>
- Directory profile: <https://insurtechlist.com/companies/whoosnap/>
- Linkedin: <https://www.linkedin.com/company/insoore>
- Mobile app: <https://play.google.com/store/apps/details?id=com.insoore.app>

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*Last updated: 2026\-05\-18*