# WeSure

> Tencent's WeChat\-embedded insurance distribution platform for Chinese consumers\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Broker |
| Region | APAC |
| Headquarters | Shenzhen, Guangdong, China |
| Founded | 2017 |
| Stage | Established |
| Employees | 201-500 |

## Overview

WeSure (branded 微保 / Weibao, operated by the licensed entity Weimin
Insurance Agency Co., Ltd.) is a retail insurance brokerage embedded
directly inside WeChat and QQ, serving individual consumers across China.
Tencent holds a 57.8% controlling stake in the operating entity, which
received regulatory approval from China's insurance regulator in October
2017 and launched to the public the following month.

The platform lets WeChat and QQ users browse, buy, manage, and file claims
for insurance policies through a WeChat Mini Program, without leaving the
messaging app. WeSure does not underwrite; it distributes co-developed and
white-label products from more than 20 partner insurers and reinsurers,
including Taikang, China Pacific Insurance (CPIC), PICC, Ping An, and
MetLife, spanning health, auto, life, and travel coverage. It relies on
WeChat's social graph for referral-driven customer acquisition and on
Tencent's AI and data infrastructure for anti-fraud detection and
underwriting support.

By November 2020 WeSure had attracted more than 50 million insured clients
and surpassed 100 million registered users, with its WeChat Mini Program
reaching over 40 million monthly active users by 2021. The company
introduced online claims processing in 2019 and added a WeChat-native
quick-claim service in 2023. In 2024 it relocated its headquarters within
Shenzhen to the Qianhai district and established nine branches to meet
regulatory requirements; as of 2026 it reports cumulative claims processed
of RMB 8.4 billion across more than 25.76 million claim cases.

## Products & services

### WeSure WeChat / QQ Mini Program

An insurance storefront embedded as a WeChat Mini Program, letting users compare, buy, and manage policies without installing a separate app. Ranked #1 among insurance Mini Programs on WeChat, with 20+ million monthly active users.

**Key features:**

- Policy comparison and purchase inside WeChat/QQ
- Policy management and claims filing
- 95\.7% customer satisfaction among purchasers

### Weiyibao \(Health/Medical Insurance\)

A flagship health insurance line launched alongside the platform in 2017, covering critical illness and medical expense reimbursement products underwritten by partner insurers.

### Weibao Auto Insurance

Auto insurance distribution launched at the same time as Weiyibao, connecting WeChat users to partner-underwritten motor policies.

### Claims and Servicing Technology

Online claims processing launched in 2019. A WeChat Quick Claim Service was added in a 2023 service-system upgrade, letting users file and track claims inside the WeChat interface.

## Category & focus

- Subcategories: Digital storefronts, Embedded insurance
- Insurance verticals: Life & Annuity, P&C Personal, Health
- Target customers: Consumers

## Links

- Website: <https://www.wesure.cn>
- Directory profile: <https://insurtechlist.com/companies/wesure-china/>
- Careers: <https://app-tc.mokahr.com/apply/wesure/6018>
- Linkedin: <https://cn.linkedin.com/company/wesure%E5%BE%AE%E4%BF%9D>

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*Last updated: 2026\-08\-06*