# Wellmo

> White\-label digital health platform for insurers and health organizations

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Helsinki, Finland |
| Founded | 2013 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Series A |

## Overview

Wellmo is a customer engagement platform for health and life insurers, enabling them to deliver branded digital health services to policyholders and members. Founded in 2013 as a Nokia spin-off, the company pivoted in 2016 to focus on the insurance sector, operating under a white-label, B2B model. Its platform serves customers across six European countries and the Middle East through a network of 30+ ecosystem partners.

The platform is delivered as SaaS/PaaS and includes a configurable white-label mobile application, a no/low-code content management system, REST APIs, and an analytics dashboard. Insurers use the platform to integrate and orchestrate a portfolio of digital health services -- including telehealth, symptom checking, EHR access, and preventive health programs -- through a single branded interface. Integration with Apple Health and Google Health Connect supports device data aggregation.

Wellmo has raised approximately USD 2.46M to USD 4.95M, including a Series A round in 2017 backed by EIT Digital Accelerator. Notable insurance clients include Lansforsakringar (Sweden), AXA Germany, LocalTapiola (Finland), and Mubadala Health (Dubai). The company holds ISO 27001 certification and operates on a containerized cloud backend across AWS, Azure, and Upcloud.

## Products & services

### Wellmo Ecosystem Platform \(PaaS\)

A platform-as-a-service for orchestrating multiple digital health service partners through a single insurer-branded application. Supports partner onboarding, member segmentation, behavioral analytics, and outcomes tracking.

**Key features:**

- Multi\-partner orchestration for telehealth, EHR, triage, and preventive health services
- Member segmentation and personalization of health journeys
- Behavioral and outcomes analytics for ROI tracking

*Target users:* Health insurers, life insurers, employee benefits providers

### White\-Label Mobile App and Web Interface

A fully configurable branded application that insurance companies can deploy under their own brand. Includes a no/low-code CMS for content updates without developer involvement.

**Key features:**

- Deep brand customization \(colors, fonts, navigation\)
- No/low\-code content management system
- Support for Apple Health and Google Health Connect

*Target users:* Insurers seeking a rapid\-deployment branded health app

### Developer Portal and APIs

REST API portal enabling technical integration with insurer CRM systems, data warehouses, and third-party health services.

**Key features:**

- API\-first architecture for enterprise integration
- Connections to Apple Health and Google Health Connect
- Developer portal with documentation

*Target users:* Insurer technology and integration teams

### Analytics Dashboard

Usage and outcomes analytics enabling insurers to monitor policyholder engagement, measure health outcomes, and track ROI of digital health programs.

**Key features:**

- Program\-level usage and engagement tracking
- Health outcomes measurement
- Policyholder segmentation reporting

*Target users:* Insurer product and operations teams

## Category & focus

- Subcategories: Digital health platform, White\-label mobile apps, Policyholder engagement, Health analytics
- Insurance verticals: Health, Life & Annuity, Group Benefits
- Target customers: Carriers

## Notable customers

- Lansforsakringar \-\- Sweden's largest insurer; Halsa och Vard app; millions of euros in annual savings
- AXA Germany
- LocalTapiola \-\- Finland's second\-largest insurer
- Mubadala Health Dubai

## Links

- Website: <https://www.wellmo.com>
- Directory profile: <https://insurtechlist.com/companies/wellmo/>
- Blog: <https://www.wellmo.com/insights>
- Linkedin: <https://www.linkedin.com/company/wellmo-mobile-platform/>

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*Last updated: 2026\-06\-19*