# Virado

> Cloud platform for insurance brokers to digitally distribute niche P&C products

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Cologne, Germany |
| Founded | 2014 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

Virado (operating as ED Ensure Digital GmbH) is a distribution technology platform for independent insurance brokers in Germany, enabling them to sell niche and specialty P&C insurance products through digital channels. The company was founded in December 2014 by Armin Molla and is headquartered in Cologne, Germany.

The platform provides a browser-based SaaS interface that registered insurance brokers use to embed product offerings into their own websites via widgets, manage customer contracts centrally, and track commissions from niche insurance sales. Brokers access over 250 specialty insurance products -- covering electronics, optical products, cameras, bicycles, musical instruments, travel, household appliances, and used vehicles -- through integrations with 14+ carrier partners including Agila, Barmenia, Hiscox, HanseMerkur, and Wertgarantie.

Virado received seed investment from ERGO Group and InsurTech.vc in 2016. The company is a founding member of InsurLab Germany, an insurtech innovation hub based in Cologne, and has been recognized in The Digital Insurer directory under the Sales and Distribution category.

## Products & services

### Broker Distribution Platform

A cloud-based SaaS platform allowing registered insurance brokers in Germany to distribute niche P&C insurance products to end consumers via digital channels. Accessible on any web-enabled device including desktops, tablets, and smartphones.

**Key features:**

- Embeddable website widgets for integrating product offerings into broker websites
- Central dashboard for managing customer data and insurance contracts
- Commission tracking and passive income reporting
- Personalized marketing links for targeted campaigns
- Social media channel integration for insurance product promotion

*Target users:* Registered insurance brokers with IHK \(Industrie\- und Handelskammer\) credentials and insurance pool memberships in Germany

### Scan2Insure

A mobile application allowing end consumers to insure products by scanning a barcode, connecting the scan to available coverage options through the Virado platform.

**Key features:**

- Barcode scanning to identify insurable products
- Automated matching to available insurance products
- Mobile\-first interface

*Target users:* End consumers purchasing niche insurance products from broker partners

## Category & focus

- Subcategories: Embedded insurance, digital distribution, broker technology, product catalog platform
- Insurance verticals: P&C Personal, Specialty/E&S
- Target customers: Brokers, Agents/Agencies

## Notable customers

- Consumer electronics retail
- Optical products retail
- Consumer goods and appliances
- Bicycle and hobby products

## Links

- Website: <https://virado.de>
- Directory profile: <https://insurtechlist.com/companies/virado/>
- About us: <https://virado.de/ueber-uns/>
- Linkedin: <https://www.linkedin.com/company/virado>

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*Last updated: 2026\-07\-02*