# Veruna \(now Amplo\)

> The AMS built for growth

## At a glance

| Field | Value |
| --- | --- |
| Category | Agency Management |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Hopkinton, Massachusetts |
| Founded | 2015 |
| Stage | Established |
| Employees | 51-200 |
| Funding | Series B ($10M latest, $16M+ total) |

## Overview

Veruna, now rebranded as **amplo** (September 2025), is a technology company rebuilding the foundation of insurance agency systems. The company develops a modern Agency Management System (AMS) designed to automate busywork and empower agencies to focus on what truly drives growth.

Founded in 2015 and based in Hopkinton, Massachusetts, the company was originally known as Veruna and built on Salesforce's CRM platform. The rebrand to amplo reflects a commitment to fundamentally reconstruct agency technology rather than patch existing systems, positioning the AMS as connective tissue for data movement that reduces manual work.

The platform is built on four pillars: client-centric design, smarter data translation, one unified platform, and AI built into the architecture from inception.

## Products & services

### Amplo AMS

Modern Agency Management System rebuilt from the ground up.

**Key features:**

- Client\-centric design with modern client experiences
- Smarter data translation and automatic data organization
- Reduced manual entry through intelligent data flow
- One unified platform replacing point solutions
- AI built into the architecture from inception
- Streamlined workflow management
- Enhanced integration capabilities with existing agency tools

*Target users:* Agency principals, Account managers, CSRs, Insurance agencies, MGAs

## Category & focus

- Subcategories: AMS, CRM, Salesforce Integration, Policy Management
- Insurance verticals: P&C \(Commercial and Personal\)
- Target customers: Agents, Brokers, Independent Agencies, MGAs

## Notable customers

- Independent insurance agencies
- Evolve MGA
- Retail and commercial agencies

## Links

- Website: <https://amplo.com>
- Directory profile: <https://insurtechlist.com/companies/veruna/>
- Blog: <https://amplo.com/blogs>
- Linkedin: <https://www.linkedin.com/company/amploinc>

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*Last updated: 2026\-03\-25*