# vast:visibility

> White\-label vehicle insurance price comparison and aggregation technology for financial services brands

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Liverpool, United Kingdom |
| Founded | 2006 |
| Stage | Established |
| Employees | 51-200 |
| Funding | Acquired |

## Overview

vast:visibility is a distribution technology provider for vehicle insurance price comparison platforms, serving major UK financial services brands. The company builds and operates white-label quote aggregation and price comparison tools that integrate with insurers and aggregators across the UK market.

The platform is delivered as a branded, mobile-first experience that financial services firms deploy under their own identity. Core capabilities include multi-insurer quote aggregation, real-time data processing, cross-sell workflows, and outbound telephony services. Clients embed the technology within their existing digital properties to generate insurance quote revenue without building the underlying infrastructure.

Founded in 2006, vast:visibility was acquired by A-Plan Insurance in 2016 with investment from Hg and now operates within the Howden Group. The company serves over nine major UK brands including Go.Compare, MoneySupermarket, Confused.com, and Asda, and maintains a secondary office in Iasi, Romania. Annual revenue is approximately USD 15.2M.

## Products & services

### Price Comparison Platform

A white-label, mobile-first price comparison system that financial services brands deploy under their own identity to generate vehicle insurance quotes.

**Key features:**

- Branded price comparison experience
- Multi\-insurer quote aggregation
- Vehicle insurance specialization
- Real\-time data gathering and user behavior interpretation
- Fully aligned client branding options

*Target users:* Financial services brands, price comparison websites, carriers, brokers

### Integrated Cross\-Sell Platform

A data-driven cross-sell module that enables brands to offer additional insurance products to customers already in a quote journey.

**Key features:**

- Cross\-sell workflow integration
- Customer journey optimization
- Quote\-data\-based behavioral intelligence
- Revenue\-per\-quote enhancement

*Target users:* Financial services brands, insurance aggregators

### Concierge Services

Outbound telephony contact service supporting price comparison partners with customer engagement and follow-up.

**Key features:**

- Outbound contact service
- Customer engagement support
- Managed partnership services

*Target users:* Price comparison websites, insurance partners

## Category & focus

- Subcategories: Price Comparison, Quote Aggregation, White\-Label Technology
- Insurance verticals: P&C Personal
- Target customers: Brokers, Carriers, Agents/Agencies

## Notable customers

- Go\.Compare
- MoneySupermarket
- Confused\.com
- The Bike Insurer
- The Van Insurer
- mustard\.co\.uk
- Asda
- Parkers Compare
- MCN

## Links

- Website: <https://www.vastvisibility.co.uk>
- Directory profile: <https://insurtechlist.com/companies/vast-visibility/>
- About: <https://www.vastvisibility.co.uk/about-vast>
- Careers: <https://www.vastvisibility.co.uk/current-jobs>
- Contact: <https://www.vastvisibility.co.uk/contact-us>
- Linkedin: <https://www.linkedin.com/company/vast-visibility-limited>

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*Last updated: 2026\-05\-18*