# UW InsureTech

> AI\-powered broker technology platform that helps insurance brokers prioritize clients and work more efficiently\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Edmonton, Alberta, Canada |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

UW InsureTech is a wholly-owned subsidiary of UW Insure Brokers, an award-winning Western Canadian insurance brokerage headquartered in Edmonton, Alberta, with offices in Vancouver and Calgary. As the innovation arm of its parent, UW InsureTech develops broker technology solutions that leverage artificial intelligence and machine learning to transform how insurance brokers operate and serve clients.

Operating under the motto "Service Through Innovation," UW InsureTech focuses on giving brokers the tools to identify, prioritize, and retain their most valuable clients. The platform generates customer scoring models from claims history, premium size, postal code, and other data points, helping brokers allocate their time and resources more effectively.

The company was recognized in the FinTech Global InsurTech Top 100 (2020) as one of the world's most innovative insurance technology companies, as well as receiving a Global Fintech Innovation Award for "Most innovative Insurtech implementation" in 2021.

## Products & services

### Broker Intelligence Platform

An AI and machine learning platform designed to track customer interactions and generate customer scoring models to help brokers identify and prioritize their most valuable clients.

**Key features:**

- Customer scoring based on claims history, premium size, postal code, and multiple data points
- Client prioritization and segmentation tools
- Service efficiency optimization
- Integration with broker workflows and existing systems
- Customizable quoting engines
- Routine processing and full system implementation options

*Target users:* Insurance brokers and brokerage firms across property and casualty insurance

### Cyber Insurance Quoting \(Coalition Partnership\)

Enables commercial insurance brokers to assess, quote, bind, and issue cyber and technology insurance policies through a partnership with Coalition Inc., including preventative training for commercial clients.

**Key features:**

- Integrated cyber risk assessment
- Streamlined quote\-to\-bind workflow for cyber coverage
- Preventative training resources for policyholders

*Target users:* Commercial insurance brokers

## Category & focus

- Subcategories: Broker technology, AI\-powered customer intelligence, agency management
- Insurance verticals: P&C Commercial, P&C Personal
- Target customers: Brokers, Agents/Agencies

## Notable customers

- Coalition Inc\. \-\- Cyber and technology insurance assessment, quoting, binding, and policy issuance

## Links

- Website: <https://www.uwinsuretech.com>
- Directory profile: <https://insurtechlist.com/companies/uw-insuretech/>
- Linkedin: <https://ca.linkedin.com/company/uwinsuretech>
- Press/news: <https://www.uwinsuretech.com/index.php/press-release>
- Parent company: <https://uwinsure.com>

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*Last updated: 2026\-04\-09*