# Ugam

> Global managed analytics and technology services, serving BFSI and enterprise sectors worldwide\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Mumbai, Maharashtra, India |
| Founded | 2000 |
| Stage | Enterprise |
| Employees | 1000+ |
| Funding | Acquired |

## Overview

Ugam is a managed analytics and technology services company providing data-driven insights and analytics solutions to large enterprises across retail, high technology, banking, financial services, insurance (BFSI), distribution, and market research sectors. Founded in 2000 and headquartered in Mumbai, India, the company combines proprietary big data platforms, domain expertise, and end-to-end managed services to support business decision-making across industries including insurance.

The company delivers analytics services through several practice areas: retail analytics (price intelligence, assortment optimization, product content), market research operations (survey analytics, data warehousing), and data and technology services (data engineering, AI/ML, brand intelligence). For BFSI clients including insurers, Ugam applies these capabilities to analytics programs, customer research, and data infrastructure.

In July 2019, Merkle -- a subsidiary of Dentsu Aegis Network -- acquired a majority stake in Ugam. The company now operates as "Ugam, a Merkle Company" within dentsu's global analytics division. Prior to acquisition, Ugam had served more than 85 Fortune 500 companies including 9 of the top 25 internet retailers and 12 of the top 25 market research firms globally.

## Products & services

### Retail Analytics

Price intelligence, assortment analysis, product content optimization, and MAP (minimum advertised price) monitoring for e-commerce and retail enterprises.

**Key features:**

- Competitive price monitoring and dynamic pricing recommendations
- Product assortment analysis and merchandising strategy
- Minimum advertised price tracking across distribution channels

*Target users:* Retail enterprises, consumer goods companies

### Market Research Operations

End-to-end survey data collection, processing, analysis, and global program management for market research firms and enterprise research teams.

**Key features:**

- Survey analytics and data collection infrastructure
- Global research program management
- Data warehousing for large research datasets
- Research technology platform implementation

*Target users:* Market research firms, enterprise research teams, BFSI companies

### Data & Technology Services

Data engineering, AI/ML model deployment, digital product content solutions, and brand intelligence for large enterprises.

**Key features:**

- Data pipeline and platform engineering
- Applied machine learning and predictive analytics
- Content enrichment and syndication for digital commerce
- Brand perception tracking and competitive benchmarking

*Target users:* Large enterprises in BFSI, retail, high tech, and distribution

## Category & focus

- Subcategories: Market Research Operations, Data Engineering, AI/ML Analytics
- Insurance verticals: P&C Commercial, Health, Group Benefits
- Target customers: Carriers, Brokers

## Notable customers

- 9 of the top 25 internet retailers
- 12 of the top 25 market research firms
- Large enterprises across retail, high tech, BFSI, and distribution

## Links

- Website: <https://www.ugamsolutions.com>
- Directory profile: <https://insurtechlist.com/companies/ugam/>
- Linkedin: <https://www.linkedin.com/company/ugam>
- Merkle profile: <https://www.merkle.com/en/capabilities/analytics-insights/market-research-consumer-insights.html>

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*Last updated: 2026\-05\-18*