# UDAO > Embedded insurance brokerage for athletes and active people ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | EMEA | | Headquarters | Wrocław, Poland | | Founded | 2017 | ## Overview UDAO is a specialty insurance brokerage distributing accident, equipment, cancellation, and travel coverage for athletes and active people in Poland. Founded in 2017, the company built its own API to place insurance directly inside the sign-up and checkout flows of the platforms its target customers already use, rather than selling through a standalone storefront. The API is embedded into sports event registration platforms and retail checkout flows, including Runmageddon, Silesiaman, Triathlon IT, Datasport, and Do Startu for event sign-ups, and bicycle retailer Giant for equipment purchases. This lets a participant add coverage at the exact point of registering for a race or buying gear, without leaving the host platform. Policies are underwritten by UNIQA and Warta. UDAO has insured more than 100,000 event participants through this embedded distribution model. Its product set spans the lifecycle of an active person's risk exposure -- personal accident cover for training and competition, equipment and transport insurance for sports gear, event cancellation cost reimbursement, and international travel insurance for athletes competing abroad -- sold both as short-term policies tied to a single event and as year-round plans for regular athletes. ## Notable customers - Sports and recreation events - Personal lines for athletes and active individuals ## Links - Website: - Directory profile: - Facebook: - Linkedin: --- *Last updated: 2026\-08\-10*