# Turtlefin

> End\-to\-end insurance distribution technology platform for banks, insurers, and enterprises\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Mumbai, Maharashtra, India |
| Founded | 2015 |
| Stage | Established |
| Employees | 1000+ |
| Funding | Bootstrapped |

## Overview

Turtlefin is an insurance distribution technology platform serving banks, insurers, fintechs, and e-commerce companies across India and the Middle East. Founded in 2015, the company provides white-labeled SaaS products and API services that enable enterprises to embed and distribute insurance products within their existing digital channels.

The platform is built around two core offerings: DigitalCore, a configurable white-label SaaS solution supporting life and non-life insurance journeys including bancassurance, embedded, and direct-to-consumer models; and OneAPI, a microservices-based API layer that enables partners to integrate insurance into their platforms. The company also provides a sales certification and learning management system for upskilling insurance sales forces. Turtlefin serves both standard retail insurance workflows and Point-of-Sale Person (PoSP) regulatory frameworks common in the Indian market.

The company reports 40+ insurers and 30+ enterprise customers on its platform, with annual revenue of INR 693 Cr (approximately USD 83M) as of March 2025 and a headcount of 1,114 as of August 2025. Notable bank customers include Mashreq Bank, IDFC Bank, Yes Bank, and ICICI Bank. In 2023, Turtlefin acquired Last Decimal, a Bengaluru-based bancassurance SaaS startup, to accelerate its bank partnership channel. The company was co-founded by Dhirendra Mahyavanshi (ex-ICICI Lombard) and Anand Prabhudesai (ex-Nokia, Yahoo).

## Products & services

### DigitalCore

White-labeled SaaS platform for insurance distribution covering both retail and group life and non-life products. Supports end-to-end insurance journeys including need analysis, KYC integration, rider configuration, and customer experience optimization.

**Key features:**

- Configurable white\-label product journeys for life and non\-life insurance
- PoSP and sales person workflow support for regulatory compliance
- Bancassurance and embedded insurance deployment models
- Customer KYC integration and rider/add\-on configuration

*Target users:* Banks, insurers, NBFCs, telcos, and e\-commerce platforms integrating insurance as a product channel

### OneAPI

API-driven microservices platform enabling rapid integration of insurance products into non-insurance platforms. Partners can embed insurance products in days rather than weeks using REST-based integrations.

**Key features:**

- 1,000\+ APIs covering insurance product lifecycle
- REST integration with flexible deployment options
- Supports partners across varying technical maturity levels
- Enables embedded insurance for fintech, e\-commerce, and banking apps

*Target users:* Fintechs, e\-commerce platforms, and enterprises adding insurance as a value\-added service

### Sales Certification Platform

Learning management system (LMS) with gamified elements including videos, quizzes, and assessments designed to upskill insurance agents and PoSPs.

**Key features:**

- Gamified learning modules \(videos, articles, quizzes\)
- PoSP and agent certification tracks
- Product knowledge and compliance training
- Scalable across large partner networks

*Target users:* Insurance distribution networks, partner sales teams, bank insurance sales forces

## Category & focus

- Subcategories: Embedded Insurance, Bancassurance, API\-Driven Distribution, Sales Enablement
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Health, Group Benefits
- Target customers: Carriers, Brokers, Agents/Agencies

## Notable customers

- Mashreq Bank
- IDFC Bank
- Yes Bank
- ICICI Bank
- ICICI Lombard
- Bajaj Allianz
- HDFC Life
- Star Health
- Digit Insurance
- Zurich

## Links

- Website: <https://www.turtlefin.com>
- Directory profile: <https://insurtechlist.com/companies/turtlefin/>
- Blog: <https://www.turtlefin.com/blog-post>
- Linkedin: <https://www.linkedin.com/company/turtlefin/>
- Case studies: <https://www.turtlefin.com/resources>
- Demo/contact: <https://www.turtlefin.com/contact>
- Documentation: <https://developers.turtlefin.com/docs>

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*Last updated: 2026\-05\-18*