# Tugger

> White\-label towing protection for car rental and roadside assistance companies

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Tel Aviv, Israel |
| Stage | Growth |
| Employees | 11-50 |

## Overview

Tugger is a B2B specialty insurtech based in Tel Aviv that provides white-labeled City Towing Protection (CTP) products to car rental and roadside assistance companies in the P&C space. The platform addresses a gap in mobility customer protection: when rental vehicles are towed for illegal parking in unfamiliar cities, drivers are often left without assistance or reimbursement.

The company delivers its towing protection through two integrated offerings: a white-label CTP product that partners embed into their customer experience, and a Smart City Towing Alert Platform that gives operators and municipalities real-time visibility into urban towing events. Distribution is entirely B2B, with car rental companies and roadside assistance providers offering the protection as a value-added service. The CTP product reimburses towing fees up to USD 150 and includes car-locator assistance to help drivers find their vehicles. Reimbursement is processed within days.

Tugger has served over 100,000 drivers across its distribution network. The product achieves a 27% conversion rate at point of sale and 7% through online channels, indicating strong demand among rental customers offered the coverage.

## Products & services

### City Towing Protection \(CTP\)

White-labeled towing protection product for car rental and roadside assistance companies. When a customer's rental vehicle is towed for illegal parking, the platform helps locate the vehicle and reimburses towing fees up to USD 150.

**Key features:**

- Towing fee reimbursement \(up to USD 150 per incident\)
- Car\-locator assistance integrated into partner apps and websites
- Rapid reimbursement processing within days
- Configurable as standalone or bundled with existing coverage

*Target users:* Car rental companies, roadside assistance providers, auto insurance carriers offering mobility services

### Smart City Towing Alert Platform

Technology platform providing real-time towing event data and alerts for urban towing operations. Supports coordination between municipalities, towing operators, and mobility service providers.

**Key features:**

- Real\-time towing event alerts
- City\-wide towing visibility for operators and municipalities
- Integration with towing infrastructure
- Supports coordination across urban towing networks

*Target users:* Municipalities, towing operators, mobility platforms

## Category & focus

- Subcategories: Embedded Insurance, Towing Protection, Roadside Assistance Technology
- Insurance verticals: P&C Personal, Specialty/E&S
- Target customers: Carriers, Agents/Agencies

## Notable customers

- Leading car rental companies \(undisclosed\)
- Roadside assistance companies \(undisclosed\)

## Links

- Website: <https://www.tugger.info>
- Directory profile: <https://insurtechlist.com/companies/tugger/>
- Tugger app: <https://tuggerapp.com>
- Get started: <https://www.tugger.info/get-started>

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*Last updated: 2026\-07\-16*