# Trusty

> Online insurance comparison marketplace serving consumers in Israel

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | EMEA |
| Headquarters | Tel Aviv, Israel |
| Employees | 1-10 |

## Overview

Trusty is a digital retail insurance brokerage marketplace serving individual consumers in Israel. The platform allows users to compare quotes from a network of licensed brokers and carriers across health, life, mortgage life, home, and travel insurance.

The service follows three steps: users select an insurance type, complete a short coverage questionnaire, and receive quotes from multiple brokers within seconds. Brokers are ranked by both quoted price and user quality ratings, giving buyers a combined cost-and-reputation view across dozens of providers.

Beyond consumer-facing quote comparison, Trusty operates a separate agent registration portal for licensed brokers looking to join the network, a partner API for third-party integrations, an insurance guidance publication, and access to Har HaBiTuach (Israel's government insurance registry).

## Notable customers

- Personal Lines

## Links

- Website: <https://trusty.co.il>
- Directory profile: <https://insurtechlist.com/companies/trusty-il/>
- Linkedin: <https://il.linkedin.com/company/trustyltd>

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*Last updated: 2026\-07\-22*