# Trufla

> A plug and play broker ecosystem powering insurance brokers and agencies with innovative digital solutions

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Calgary, Alberta, Canada |
| Founded | 2018 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Private |

## Overview

Trufla Technology is an award-winning insurtech company delivering a 360-degree digital strategy for modern insurance brokerages. Founded in 2018 from the merger of SharpMobile and E-Method Digital Agency, Trufla was built by brokers who understood firsthand the limitations of antiquated software in the insurance industry.

The company offers a comprehensive suite of digital solutions including CRM and lead management (truMarket), custom websites (truWeb), customer self-service mobile apps (truMobile), and AI-driven analytics through their DataHub platform. Trufla's innovative AI assistant, Trudi, transforms insurance brokerages by providing data-driven insights, personalized customer interactions, and streamlined processes.

With over 200 broker clients globally and a team of 100+ specialists, Trufla has rapidly emerged as a premier AI-centric insurtech provider in Canada. The company currently works with four of the top ten brokerages globally and was named Best InsurTech Provider by Insurance Business Canada in 2022.

## Products & services

### truMarket

Lead management and CRM platform for insurance agencies.

**Key features:**

- Lead capture and tracking
- Automated email and SMS campaigns
- Conversion optimization
- Sales pipeline management
- Customer relationship management

*Target users:* Brokers, Agencies, Sales Teams

### truWeb

Website design, hosting, and digital marketing for insurance brokerages.

**Key features:**

- Interactive, high\-ranking websites
- SEO optimization
- PPC and Google Ads management
- Content management system
- Digital advertising campaigns

*Target users:* Brokers, Marketing Teams

### truMobile

Branded customer self-service mobile application and portal.

**Key features:**

- Customer self\-service portal
- Policy management
- Claims submission
- Document storage
- Data analytics and insights

*Target users:* Policyholders, Brokers

### truConnect

Quote, bind, and issue platform for online insurance transactions.

**Key features:**

- Real\-time quoting
- Online binding and issuance
- Improved binding ratios
- Seamless customer experience
- Integration with carrier systems

*Target users:* Brokers, Customers

### DataHub

Analytics and AI-powered insights platform.

**Key features:**

- Policy KPI Dashboard
- AI Retention X\-Ray
- Data\-driven decision support
- Customer insights
- Performance analytics

*Target users:* Brokerage Leadership, Operations

### Trudi

AI-powered digital assistant for insurance operations.

**Key features:**

- Data\-driven insights
- Personalized customer interactions
- Enhanced underwriting support
- Retention optimization
- Marketing automation

*Target users:* Brokers, Underwriters, Customer Service

### truConsult

Strategic advisory services for digital transformation.

**Key features:**

- Three\-phase approach: Discover, Determine, Deliver
- Digital strategy development
- Expert evaluation and advice
- Technology roadmap planning

*Target users:* Brokerage Leadership

### PolicyPro

Back-office outsourcing and support services.

**Key features:**

- Administrative support
- Policy processing
- Back\-office operations
- Scalable staffing solutions

*Target users:* Brokers, Operations Teams

## Category & focus

- Subcategories: Lead Management, CRM Platform, Agency Marketing, Customer Self\-Service
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Brokers, Agencies

## Notable customers

- Four of the top ten global brokerages
- 200\+ brokerages across North America

## Links

- Website: <https://www.trufla.com>
- Directory profile: <https://insurtechlist.com/companies/trufla/>
- About: <https://www.trufla.com/about-us>
- Careers: <https://www.trufla.com/careers>
- Contact: <https://www.trufla.com/contact-us>
- Linkedin: <https://ca.linkedin.com/company/truflatech>
- Products: <https://www.trufla.com/products>

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*Last updated: 2026\-03\-25*