# Surer

> Pitch better\. Close faster\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Singapore |
| Founded | 2020 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

Surer is a B2B insurance distribution platform for insurance intermediaries and insurers in Singapore. The platform operates as a digital marketplace connecting 850+ licensed intermediaries with multiple insurer partners to streamline the quotation and distribution process across general insurance lines.

The platform delivers its services as a cloud-based SaaS solution with an instant quotation marketplace, a no-code website builder for intermediaries, and CRM and sales management tools. Intermediaries can access multi-insurer quotations in seconds, reducing the manual back-and-forth typically associated with insurance placement.

Founded in 2020, Surer raised a USD 1M seed round in 2021 from Kistefos, Markel Digital Investment, and angel investors, with earlier backing from Antler and VinaCapital Ventures. The platform has facilitated over 12,500 insurance proposals and counts Etiqa Insurance, DirectAsia, and Zurich Insurance among its insurer partners.

## Products & services

### Instant Quote Marketplace

A digital marketplace enabling insurance intermediaries to obtain real-time quotations from multiple insurer partners. Intermediaries submit a single risk submission and receive responses from participating insurers without manual outreach.

**Key features:**

- Multi\-insurer quotation in seconds
- Digital submission workflow replacing manual processes
- Supports general insurance lines including MDW, motor, and commercial products

*Target users:* Licensed insurance intermediaries and brokers in Singapore

### Website Builder

A no-code platform enabling intermediaries to create and manage their own insurance distribution websites. The tool allows intermediaries to publish and manage insurance product pages without technical development resources.

**Key features:**

- No\-code drag\-and\-drop website creation
- Insurance product page templates
- Launch\-ready deployment in minutes

*Target users:* Independent insurance agents and intermediaries

### CRM and Sales Tools

An industry-specific CRM providing intermediaries with tools to manage their book of business, track renewals, and monitor sales activity.

**Key features:**

- Policy renewal reminders and one\-click renewal workflow
- Premium collection tracking
- Digital personal assistant for task and pipeline management

*Target users:* Insurance intermediaries managing ongoing client relationships

### InsureWeb Solutions

Partnership-based embedded insurance products co-developed with insurer partners for distribution through the Surer platform.

**Key features:**

- Go\-Helper Insurance \(migrant domestic worker coverage with Etiqa Insurance\)
- Customizable motor insurance policies \(with DirectAsia\)
- Digital fast\-flow offering \(with Zurich Insurance\)

*Target users:* Intermediaries seeking specialized or embedded product options

## Category & focus

- Subcategories: Quote\-to\-bind, Digital marketplace, Agency management tools
- Insurance verticals: P&C Commercial, P&C Personal, Specialty/E&S
- Target customers: Brokers, Agents/Agencies, Carriers

## Notable customers

- Etiqa Insurance
- DirectAsia
- Zurich Insurance Company Ltd\.

## Links

- Website: <https://surer.sg>
- Directory profile: <https://insurtechlist.com/companies/surer/>
- Press: <https://surer.sg/resources/>
- Linkedin: <https://sg.linkedin.com/company/surersg>
- Blog/news: <https://surer.sg/in-the-news/>

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*Last updated: 2026\-05\-18*