# Sureplify

> Go Simple \-\- Compare, Buy, and Renew Car Insurance Online in Malaysia\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Insurance Comparison & Distribution |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Kuala Lumpur, Malaysia |
| Founded | 2016 |
| Stage | Startup |
| Employees | 1-10 |

## Overview

Sureplify is a Malaysian insurtech platform providing a digital portal for motor and life insurance comparison, purchase, and renewal. The company operates under Sureplify Sdn Bhd (registration 1203452-T), a subsidiary of Sureplify Holdings Berhad (registration 1205190-K), and is headquartered in Kuala Lumpur.

The platform aggregates real-time quotes from Malaysia's leading insurers and takaful operators, allowing users to compare pricing and coverage benefits side-by-side and purchase or renew policies entirely online without visiting an agent or insurer branch. Sureplify's brand promise is built around six core principles -- Sureness, Speed, Simplicity, Security, Service, and Spearhead -- encapsulated in its "Go Simple" positioning.

Beyond comparison and purchase, Sureplify provides value-added services including 24/7 roadside assistance, access to certified panel workshops, police report assistance, and claims support. The company offers both a web application and native mobile apps for iOS and Android, enabling consumers to manage policies and access emergency services on the go.

## Products & services

### Motor Insurance Comparison Portal

Sureplify's core product is a real-time motor insurance comparison engine that aggregates quotes from Malaysia's top insurers and takaful providers. Users enter vehicle details and receive instant pricing and coverage comparisons, enabling secure purchase without visiting an agent or insurer directly.

**Key features:**

- Real\-time quotes from multiple insurers simultaneously
- Side\-by\-side pricing and benefit comparison
- Secure online purchase and policy issuance
- SURE Rewards loyalty programme \(earn points via referrals\)
- Centralized policy management dashboard

*Target users:* Malaysian vehicle owners renewing or purchasing motor insurance

### Term Life Insurance

Sureplify extends its comparison model to term life insurance, allowing users to browse and purchase life cover through the same digital portal.

*Target users:* Malaysian consumers seeking life insurance coverage online

### Foreign Workers Insurance

The platform offers insurance solutions tailored for foreign workers in Malaysia.

*Target users:* Employers and foreign workers seeking compliant insurance coverage

### Value\-Added Services

Beyond insurance purchase, the platform provides:

**Key features:**

- 24/7 roadside assistance \(accessible via Emergency button in the mobile app\)
- Access to certified insurer panel workshops for fast claims processing
- Police report assistance within 24 hours of an accident
- Hospital and ambulance locator service
- Paperless policy management

### Mobile App

Sureplify offers native mobile apps for iOS and Android enabling users to check and manage policies, request emergency roadside assistance, and access all portal features on the go.

*Target users:* Existing policyholders and new customers seeking mobile\-first insurance management

## Category & focus

- Subcategories: Motor Insurance, Life Insurance, Takaful, Digital Distribution
- Insurance verticals: P&C, Life & Annuity
- Target customers: Consumers

## Notable customers

- Etiqa Takaful
- Tune Protect
- Lonpac
- AXA
- MSIG

## Links

- Website: <https://www.sureplify.com>
- Directory profile: <https://insurtechlist.com/companies/sureplify/>
- Blog: <https://sureplify.com/blog>
- Support: <https://sureplify.zendesk.com/hc/en-us>
- Facebook: <https://www.facebook.com/sureplify/>
- Instagram: <https://www.instagram.com/sureplify/>
- Mobile app \(ios\): <https://itunes.apple.com/us/app/sureplify/id1425714925>
- Mobile app \(android\): <https://play.google.com/store/apps/details?id=com.sure.sureplify>

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*Last updated: 2026\-05\-18*