# Sure

> The first AI\-native insurance platform \-\- powering embedded insurance programs for carriers, brands, and MGAs\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Insurtech Infrastructure |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Santa Monica, California |
| Founded | 2015 |
| Stage | Growth |
| Employees | 201-500 |
| Funding | Series C (USD 123M raised, USD 550M valuation) |

## Overview

Sure is an AI-native insurance infrastructure company founded in 2015 and headquartered in Santa Monica, California. The company provides a comprehensive SaaS platform that enables insurance carriers, consumer brands, marketplaces, and MGAs to build, launch, and scale modern digital insurance programs at scale.

Sure's platform covers the full insurance lifecycle -- from quoting and rating through binding, policy management, claims processing, and compliance monitoring -- all underpinned by AI orchestration. Its embedded insurance model allows non-insurance businesses to offer white-label insurance products directly within their own customer journeys through flexible APIs. The company operates across 6 continents with offices in North America, Asia, and Europe.

The company raised USD 100M in a Series C round in October 2021 at a USD 550M valuation, led by Declaration Partners and Kinnevik, bringing total funding to USD 123M. Sure has been recognized on the Forbes Fintech 50 list in both 2023 and 2024, and launched the insurance industry's first Model Context Protocol (MCP) capability in June 2025.

## Products & services

### Sure Platform

AI-native core insurance infrastructure covering the end-to-end insurance lifecycle. Includes quoting, rating, binding, policy management, claims processing, agent tools, payment processing, and compliance monitoring.

**Key features:**

- AI\-driven automation across distribution and servicing
- Modular architecture supporting carriers and embedded programs
- Built\-in agent tools and payment processing
- API\-first design for integration into partner systems
- Model Context Protocol \(MCP\) support for AI agent integration \(June 2025\)

*Target users:* Insurance carriers, MGAs

### Sure Connect

Embeddable digital insurance solutions for consumer brands and marketplaces. Enables any business to offer white-label insurance products -- including renters, home warranty, rental car, product warranty, travel, and AD&D -- within their customer experience.

**Key features:**

- White\-label insurance modules by line of business
- Rapid integration via APIs
- End\-to\-end digital enrollment and policy servicing
- Documented 30% adoption increases for partner integrations

*Target users:* Consumer brands, marketplaces, SaaS platforms

### Anywhere Insurance

Modular programs for auto, homeowners, and renters insurance enabling digital-first distribution.

*Target users:* Carriers, agencies, digital platforms

### Sure Verify

AI-powered policy compliance monitoring tool (launched February 2025). Automates insurance coverage verification for landlords, lenders, and property managers with real-time policy status verification.

**Key features:**

- Automated compliance monitoring
- Real\-time policy status verification
- Reduces manual verification overhead

*Target users:* Property managers, lenders, landlords

### Quote Assist

Digital quoting engine for insurance agents (launched January 2024), enabling faster digital quote generation and comparison.

*Target users:* Independent insurance agents

### Growth Services

Full-service advisory for carriers and brands launching new digital insurance programs, including strategy, implementation, and go-to-market support.

*Target users:* Carriers, consumer brands new to embedded insurance

## Category & focus

- Subcategories: Embedded Insurance, Policy Administration, Digital Distribution, AI Automation, Compliance Monitoring
- Insurance verticals: P&C Personal, P&C Commercial, Specialty/E&S
- Target customers: Carriers, MGAs/MGUs, Agents/Agencies

## Notable customers

- Assurant
- Chubb
- Nationwide
- Farmers Insurance
- W\.R\. Berkley Corporation
- MoneyLion
- Betterment
- Revolut
- Carvana
- Intuit
- ACU of Texas
- Better\.com
- TurboTenant
- Esusu
- CU Financial Group \(CUFG\)
- PorchPals

## Links

- Website: <https://www.sureapp.com>
- Directory profile: <https://insurtechlist.com/companies/sure/>
- About: <https://www.sureapp.com/company/about>
- Linkedin: <https://www.linkedin.com/company/sure-insurance>
- Press/news: <https://www.sureapp.com/resources/sure-in-the-news>

---

*Last updated: 2026\-04\-09*