# Stebby > Employee wellness benefits platform serving employers across the Baltic region ## At a glance | Field | Value | | --- | --- | | Category | Specialty Solutions | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Tallinn, Estonia | | Founded | 2012 | | Stage | Established | | Employees | 11-50 | | Funding | Acquired | ## Overview Stebby is an employee wellness benefits platform for employers in Estonia, Latvia, and Lithuania. The platform enables companies to allocate and manage wellness compensation for employees, providing access to a marketplace of over 8,500 health and wellness service providers across the Baltic region. Founded in 2012 as SportID in Tartu, Estonia, the company rebranded to Stebby and expanded to serve over 1,700 corporate clients and 180,000 active users. The platform operates as a SaaS solution with native mobile apps for iOS and Android. Employers pay only for services employees actually use. In Estonia, the platform handles automated tax compliance for wellness compensation up to EUR 100 per quarter tax-free. A 360-degree Health Protection module, developed with IIZI Kindlustusmaakler AS and ERGO Group AG, adds health insurance capabilities directly within the platform. In June 2024, Stebby was acquired by Up Group, a French employee benefits and rewards company, as part of Up Group's expansion into the Baltic market. The acquisition followed investment from Livonia Partners in 2022 and earlier participation in the Startup Wise Guys and Start-Up Chile accelerator programs. ## Products & services ### Wellness Compensation Platform A SaaS solution for employers to allocate, track, and manage employee wellness benefits. Employers configure benefit budgets and employees choose services from the marketplace. The platform calculates applicable tax benefits automatically and supports unused benefit carryover to following months. **Key features:** - Usage\-based billing \-\- employers pay only for services used - Automated Estonian tax\-free compensation calculation \(EUR 400/year limit\) - Bulk employee management via HRIS integrations - HR analytics dashboard with usage and ROI reporting *Target users:* HR departments, employers, finance teams ### Wellness Marketplace A directory and booking platform connecting employees to 8,500+ health and wellness service providers across Estonia, Latvia, and Lithuania. Covers fitness centers, sports clubs, massage and spa treatments, mental health services, wellness products, and events. **Key features:** - 8,500\+ partner service providers across the Baltics - Available in 5 languages - Monthly exclusive discounts for end users - iOS and Android mobile apps *Target users:* Employees at participating companies ### 360 Health Protection A health insurance module integrated into the wellness platform, developed in partnership with IIZI Kindlustusmaakler AS (insurance broker) and ERGO Group AG (insurance provider). Provides comprehensive health protection options for employees within the existing benefits workflow. **Key features:** - Insurance enrollment within existing benefits platform - Partnership with ERGO Group AG for policy underwriting - Integrated health coverage alongside wellness benefits *Target users:* Employers and employees seeking bundled benefits and insurance ## Category & focus - Subcategories: Employee Benefits, Wellness Platform, Health Insurance Integration - Insurance verticals: Group Benefits, Health - Target customers: Employers ## Notable customers - Paasteamet \(Estonia Emergency Services\) - FoxWay - Xolo ## Links - Website: - Directory profile: - Linkedin: - Business platform: --- *Last updated: 2026\-05\-18*