# Starup

> Technology\-enabled insurance and wellness platform for startup founders

## At a glance

| Field | Value |
| --- | --- |
| Type | MGA |
| Region | NA |
| Headquarters | Palo Alto, California |
| Founded | 2024 |
| Employees | 1-10 |

## Overview

Starup is an embedded insurance MGA addressing a critical gap in the startup ecosystem. The company provides health, dental, and optical insurance products combined with concierge-level wellness services specifically designed for startup founders, recognizing that one in two founders struggles with anxiety, stress, and depression.

Founded in 2024 by an entrepreneur with prior exit experience, Starup graduated from the Global Insurance Accelerator in Des Moines in April 2024. The company has achieved meaningful early traction, recently crossing USD 1M ARR with a target of USD 4M, while expanding into new geographic markets.

Starup's holistic 360-degree approach integrates physical health, mental health, and financial wellbeing into a unified offering. The company is actively exploring AI-powered technologies to scale its service delivery model and make coverage more affordable for its target market of early-stage startup founders.

## Products & services

### Health Insurance

Comprehensive health coverage tailored for startup founders with benefits including preventive care, specialist access, and mental health support.

**Key features:**

- Medical coverage
- Mental health and wellness support
- Preventive care services

*Target users:* Early\-stage startup founders

*Distribution:* Direct to founders

### Dental Insurance

Preventive and restorative dental coverage designed for founders' health needs.

**Key features:**

- Preventive care
- Restorative procedures

*Target users:* Startup founders

*Distribution:* Direct to founders

### Optical Insurance

Vision and eye care coverage included in the founder wellness package.

**Key features:**

- Vision coverage
- Eye care services

*Target users:* Startup founders

*Distribution:* Direct to founders

## Links

- Website: <https://www.starupinsurance.com>
- Directory profile: <https://insurtechlist.com/companies/starup/>
- Linkedin: <https://www.linkedin.com/company/starupinsurance>

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*Last updated: 2026\-06\-17*