# Square One Insurance > Digital\-first home and car insurance for Canadian consumers ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | NA | | Headquarters | Vancouver, British Columbia, Canada | | Founded | 2011 | | Employees | 201-500 | ## Overview Square One Insurance Services is a direct-to-consumer carrier offering home, tenant, car, and legal protection insurance to customers across six Canadian provinces. Founded in 2011 by insurance industry veterans in Vancouver, BC, the company distributes its products entirely through digital channels -- online and mobile -- without relying on a broker or agent network. It operates under binding authority agreements with The Mutual Fire Insurance Company of British Columbia for home and tenant products, Zurich Insurance Company Ltd for car insurance, and HDI Global Specialty SE for legal protection coverage. The company's platform allows customers to obtain a home insurance quote in approximately five minutes, complete purchases online, manage policies through a self-serve portal, and submit and track claims digitally. Over 90% of claims are paid out, and the company offers a two-hour emergency response guarantee for home claims. A mobile app for iOS and Android extends these capabilities to policyholders on the go. The company emphasizes policy customization, allowing customers to tailor coverage to their specific needs, and offers interest-free monthly payment options without fixed-term contracts. Square One serves approximately 3 million customers and has expanded geographically from its British Columbia base to Alberta, Saskatchewan, Manitoba, Ontario, and Quebec. Car insurance, launched in Ontario in 2023, was extended to Quebec in 2024. The company holds an A+ accreditation from the Better Business Bureau (since 2012) and continues to hire for software development, UX design, and operations roles, reflecting ongoing technology investment. ## Links - Website: - Directory profile: - About: - Careers: - Linkedin: --- *Last updated: 2026\-05\-18*