# Snoop

## At a glance

| Field | Value |
| --- | --- |
| Category | Personal Finance Management |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | London, UK (28th Floor, 20 Fenchurch Street) |
| Founded | 2019 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | GBP 25M+ (Acquired by Vanquis Banking Group, July 2023) |

## Overview

Snoop is a UK-based personal finance management app founded in 2019 by Dame Jayne-Anne Gadhia (former CEO of Virgin Money) and John Natalizia, launched in April 2020. The app uses open banking and AI to aggregate bank accounts and credit cards, analyze spending patterns, identify bill overpayments, and surface personalized savings opportunities across 26 categories including energy, broadband, insurance, and mobile. Snoop was acquired by Vanquis Banking Group in July 2023 and is authorized and regulated by the Financial Conduct Authority (FCA), Firm Registration Number 911638.

The platform combines AI with human-centered design to help UK consumers reduce household bills and manage multi-account finances. With a focus on insurance bill optimization, the app identifies recurring charges and suggests switching opportunities to cheaper providers.

## Category & focus

- Insurance verticals: Personal Lines, Multi\-line
- Target customers: Consumers

## Links

- Website: <https://snoop.app>
- Directory profile: <https://insurtechlist.com/companies/snoop/>
- \*\*website\*\*: <https://snoop.app>
- \*\*linkedin\*\*: <https://www.linkedin.com/company/snoop>
- \*\*google play\*\*: <https://play.google.com/store/apps/details?id=app.snoop&hl=en_GB>

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*Last updated: 2026\-05\-18*