# Snapsure

> White\-label AI platform that generates insurance product proposals from smartphone photos

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Munich, Germany |
| Founded | 2015 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Bootstrapped |

## Overview

Snapsure (operating as Picsure GmbH) is a Munich-based insurance technology provider offering a white-label AI platform that generates insurance product proposals from photographs. The platform serves P&C carriers and distributors seeking to modernize product discovery and reduce friction in customer acquisition.

The platform core capability is an image-recognition engine: a customer photographs an object they want to insure -- a home, vehicle, or personal item -- and the AI returns relevant product recommendations within seconds, without requiring registration or form completion. The solution is delivered as a RESTful API and SDK, enabling insurers to embed the capability into their own customer-facing channels under their brand.

Snapsure reports partnerships with major European insurers including ARAG, Generali, and Bayerische. The company was founded in 2015 and operates with a small team, positioning itself as an early mover in image-based AI applied specifically to insurance distribution.

## Products & services

### Image\-Based Insurance Proposal Engine

A white-label API and SDK that automatically generates insurance product recommendations from photographs submitted by end customers. Insurers integrate the API into their apps or digital channels; customers photograph items they want to insure and receive instant product matches without completing forms.

**Key features:**

- Real\-time AI processing \-\- proposals returned within seconds of photo submission
- Self\-learning image recognition algorithms that improve with usage
- Cross\-selling and upselling through intelligent product matching
- Full white\-label capability for partner branding
- SDK packages for flexible integration with existing insurance workflows

*Target users:* P&C carriers and insurance distributors deploying digital customer\-facing channels

### Fraud Detection and Damage Assessment

AI-powered image analysis capabilities for claims and underwriting workflows, including object recognition, fraud detection on submitted photos, and damage assessment for reported claims.

**Key features:**

- Object recognition and classification from submitted images
- Fraud signal detection on claim photos
- Damage assessment to support claim handling workflows

*Target users:* P&C carriers managing digital claims intake

## Category & focus

- Subcategories: Product Recommendation, Embedded Insurance, AI\-Powered Quoting
- Insurance verticals: P&C Personal
- Target customers: Carriers, Brokers

## Notable customers

- ARAG
- Generali
- Bayerische

## Links

- Website: <https://www.snapsure.de>
- Directory profile: <https://insurtechlist.com/companies/snapsure/>
- Linkedin: <https://www.linkedin.com/company/picsure>
- Crunchbase: <https://www.crunchbase.com/organization/snapsure-gmbh>

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*Last updated: 2026\-07\-22*