# SNACK by Income > Build insurance coverage one micro\-premium at a time through daily lifestyle activities ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | APAC | | Headquarters | Singapore | | Founded | 2020 | | Stage | Growth | | Employees | 1000+ | ## Overview SNACK by Income is a direct-to-consumer microinsurance carrier brand operating under Income Insurance Limited, a cooperative insurer licensed by the Monetary Authority of Singapore. Launched in June 2020, the platform allows Singapore consumers to accumulate term life, critical illness, and personal accident coverage through micro-premiums as low as SGD 0.30, each triggered by a daily lifestyle activity such as commuting, exercising, or dining out. Each micro-premium creates a separate micro-policy valid for 360 days, enabling policyholders to build up layered coverage incrementally. The platform operates through a mobile app with integrations to third-party lifestyle services. Partner API connections include EZ-Link for public transport payments, Fitbit for daily step tracking, and Burpple for dining redemptions. SNACK expanded beyond core life and accident products to include SNACK Investment (a micro investment-linked plan), SNACK Rewards (cashback from partner merchants), and subscription packs covering mental health, home, travel, and pet insurance. SNACK by Income functions as a product division of Income Insurance Limited. Income Insurance is the only insurance cooperative in Singapore and operates without external venture capital backing. The parent company has over 1,000 employees and distributes products across multiple channels throughout Singapore. ## Links - Website: - Directory profile: - Careers: - Parent company: - Mobile app \(android\): --- *Last updated: 2026\-05\-18*