# Simply Benefits > 100% digital employee benefits management platform for Canadian advisors and employers ## At a glance | Field | Value | | --- | --- | | Category | Core Administration | | Type | Solutions Provider | | Region | NA | | Headquarters | Kelowna, British Columbia, Canada | | Founded | 2018 | | Stage | Startup | | Employees | 11-50 | | Funding | Seed | ## Overview Simply Benefits is a digital benefits management platform and Third Party Payer (TPP) serving the Canadian group benefits market exclusively through licensed benefits advisors. The platform enables advisors to quote, enroll, and administer employee health benefit plans without paper, with employers and employees accessing their own portals for plan management and claims submission. The platform covers extended health care, prescription drugs, vision, health and life spending accounts, and travel insurance. Claims are submitted digitally through web or mobile apps and processed with approximately 48-hour reimbursement. Advisors use a dedicated portal to quote and manage client plans, while administrators handle employee enrollment through a guided digital process. The company is built on AWS with a REST API supporting carrier and healthcare provider integrations. Founded in 2018 by Jeff Cox, Simply Benefits raised seed funding from Accelerate Okanagan and had grown to approximately 42 employees by early 2026. Insurance carrier partners include Beneva, Empire Life, and AIG, with healthcare integrations through Telus Health, Maple, and PocketPills. The company has been recognized in InsurTech Spotlight on insurance-canada.ca and was a finalist in the 2022 Insurance Business Canada Awards. ## Products & services ### Digital Benefits Management Platform A multi-portal SaaS platform for administering Canadian group employee benefits plans end-to-end, distributed through benefits advisors. **Key features:** - Three\-portal model: Advisor portal for quoting and plan management, Administrator portal for employee enrollment, Member portal for coverage and claims - Digital claims submission with approximately 48\-hour reimbursement - 5\-minute guided employee enrollment - Health Spending Accounts \(HSA\) and Life Spending Accounts \(LSA\) - Automated billing, invoicing, and reconciliation - Reporting and analytics dashboards for advisors and administrators - Native iOS and Android mobile apps - White\-label options for partner distribution *Target users:* Benefits advisors, plan administrators, plan members/employees ### Member Marketplace An in-platform marketplace giving plan members access to ancillary benefits, healthcare services, and digital health tools through integrated partner providers. **Key features:** - Digital benefits card for coverage access - Integrated pharmacy services via PocketPills - Virtual healthcare access via Maple - Telus Health integration *Target users:* Plan members enrolled through advisor\-distributed plans ## Category & focus - Subcategories: Benefits Administration, Claims Management, Digital Enrollment - Insurance verticals: Group Benefits, Health - Target customers: Brokers, Employers ## Notable customers - Beneva \(formerly La Capitale\) - Empire Life - AIG - Telus Health - Maple - PocketPills - Steve Hesketh \(Partner, Acera Insurance\): platform is intuitive and takes minutes to onboard new clients - Shawn Perryman \(Managing Partner, Vantage Benefits\): platform is user friendly and helps grow business - Adam Skube \(Partner, OneLife\): strong support from initial demo through client onboarding ## Links - Website: - Directory profile: - Blog: - Careers: - Ios app: - Linkedin: - Press/news: --- *Last updated: 2026\-05\-18*