# Simplifi > End\-to\-end claims management platform connecting insurers, claims handlers, and contractor networks ## At a glance | Field | Value | | --- | --- | | Category | Claims Technology | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Castle Donington, Derbyshire, United Kingdom | | Founded | 1988 | | Stage | Established | | Employees | 201-500 | | Funding | PE-Backed | ## Overview Simplifi (stylized as SIMPLIFi) is a cloud-based claims management platform built by CET (Claims and Emergency Technology), a UK insurtech company. The platform serves P&C carriers, claims management organizations, and their contractor networks, managing the full customer journey from First Notification of Loss (FNOL) and policy validation through contractor deployment and settlement. CET currently administers more than four million policies covering approximately one in eight UK residential properties. The Simplifi platform is a proprietary, in-house developed solution hosted on Microsoft Azure. It integrates telephony via Twilio and provides web and mobile interfaces for all stakeholders -- insurers, claims handlers, and contractors. The system incorporates machine learning and AI-driven automation for FNOL intake, policy validation, and claims processing workflows. CET was founded in 1988 and operates a network of over 2,000 independent, accredited engineers across the UK and Northern Ireland. The company received private equity backing from Palatine PE and has approximately 260 staff. In addition to the software platform, CET provides outsourced services including 24/7 home emergency response, underground services, and subsidence investigation. ## Products & services ### Simplifi Platform Cloud-based, end-to-end job management system that connects all parties in the claims management process. Manages the complete lifecycle from FNOL through contractor assignment, work completion, and settlement. **Key features:** - Automated FNOL intake and policy validation - Machine learning and AI\-driven process automation - Real\-time claim tracking and visibility for all parties - Unlimited call volume handling with data analysis - Vulnerability monitoring and surge scalability - Web and mobile applications for insurers, handlers, and contractors - Integrated telephony via Twilio *Target users:* P&C carriers, claims management organizations, contractor networks ### Outsourced Claims Services CET provides outsourced claims and field services beyond the software platform. **Key features:** - 24/7 Home Emergency response nationwide - Underground Services: drainage investigation, repair, and CCTV surveying - Subsidence Investigation: foundation assessment, soil analysis, and building monitoring - Claims handling and accredited contractor network management *Target users:* UK insurers and claims management organizations requiring field service capability ## Category & focus - Subcategories: Claims Management Software, FNOL Automation, Contractor Network Management - Insurance verticals: P&C Personal, P&C Commercial - Target customers: Carriers, TPAs ## Notable customers - Royal Sun Alliance - Liverpool Victoria - Direct Line Group - Domestic & General ## Links - Website: - Directory profile: - Blog: - Careers: - Services: --- *Last updated: 2026\-05\-18*