# Simpletech

> AI\-powered conversational automation and customer engagement solutions for insurance, banking, and healthcare across Latin America\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Montevideo, Uruguay |
| Founded | 2011 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

Simpletech is a Uruguayan technology company specializing in conversational AI and customer experience (CX) automation. Founded in 2011, the company helps businesses across Latin America transform how they communicate with customers by deploying AI-powered chatbots, omnichannel messaging, VoiceBots, and automation workflows on WhatsApp, Instagram, Facebook Messenger, SMS, web chat, and voice channels.

The company serves 150+ clients across finance, insurance, health, and government sectors in more than 15 countries, including Argentina, Chile, Peru, Bolivia, Paraguay, Panama, and several Caribbean and Central American markets. Its flagship WittySuite platform combines no-code chatbot building, omnichannel agent support, campaign messaging, conversational AI agents, and digital payments in a single interface. Simpletech operates offices in Montevideo (HQ), Panama City, and Sao Paulo.

Simpletech has carved out a notable position in the insurance vertical, enabling carriers and insurers to automate policyholder interactions -- from FNOL and claims self-inspection to appointment booking and payment processing -- all within messaging channels their customers already use. The company expanded its capabilities in 2025 with AI-powered VoiceBots for phone channel automation and AI agents for handling peak demand volumes.

## Products & services

### WittySuite

WittySuite is Simpletech's core interaction management platform, combining AI-driven automation with human support across all major messaging channels.

**Key features:**

- No\-code chatbot flow builder with decision tree logic
- Human agent handoff with omnichannel routing
- Mass campaign delivery via WhatsApp and SMS
- Real\-time analytics and conversation reporting
- API/webhook integrations with enterprise systems
- Amazon Comprehend integration for sentiment analysis
- AI conversation summaries, sentiment/intent recognition, and speech\-to\-text

*Target users:* Insurance carriers, banks, healthcare providers, and government agencies

### WittyBots

No-code conversational bot builder for designing and deploying automated customer interactions.

**Key features:**

- Visual flow designer for conversation management
- Data validation via Regex
- NLP with grammar/spelling correction
- Customer profiling and audience segmentation
- RPA task automation
- Voice biometric authentication via ID R&D integration \(WittyID\)

*Target users:* CX and digital teams within carriers, brokers, and insurers

### WittyAgent

Omnichannel customer service platform that blends bot automation with live human support.

**Key features:**

- Unified inbox for WhatsApp, Instagram, Facebook Messenger, SMS, and web chat
- Four concurrent conversation views for simultaneous multi\-channel responses
- Built\-in CRM or integration with existing CRM/ERP systems
- Geographic routing to regional sales representatives
- Bot\-to\-human escalation workflows
- Role distribution and supervisor controls
- Desktop app and native iOS/Android applications

*Target users:* Contact center and customer service teams

### WittySend

Campaign delivery platform for outbound messaging to customer databases.

**Key features:**

- Scheduled and triggered notification campaigns
- Multi\-channel delivery \(WhatsApp, SMS\)
- Customer database targeting and segmentation
- Campaign creation, approval, and delivery verification

*Target users:* Marketing and CX teams at carriers and financial institutions

### WittyPay

Payment processing solution embedded within messaging channels.

**Key features:**

- In\-channel payment flows without redirecting users
- Supports WhatsApp\-native payment interactions

*Target users:* Insurers and financial services companies accepting digital payments

### WittyID

Digital identity and authentication solution using voice biometrics.

**Key features:**

- Voice\-based user authentication within WhatsApp
- Secure identity verification for sensitive transactions
- Anti\-spoofing technology to prevent fake recordings or synthetic voices
- Authentication completes in 1\-2 seconds
- First worldwide implementation of voice biometrics in WhatsApp for Business \(launched 2021, in partnership with ID R&D\)

*Target users:* Insurers and banks requiring secure customer authentication without leaving the messaging channel

### WittyStats

Real-time analytics dashboard for conversational metrics.

**Key features:**

- Usage tracking and user behavior analytics
- Conversation performance monitoring
- AI\-powered suggested tags and response categories

*Target users:* Operations and CX managers

### VoiceBots

AI-powered virtual assistants for inbound phone call automation (launched 2025).

**Key features:**

- Natural language understanding for free\-form spoken conversations
- System integration with CRM, ERP, payment gateways, and calendars
- Multi\-channel continuity \(call\-to\-WhatsApp handoff without repeating context\)
- Intelligent escalation to human agents
- Voice biometric identity validation
- 24/7 availability; handles hundreds of simultaneous calls

*Target users:* Insurance carriers, banks, and financial institutions requiring scalable phone automation

### WittySuite API

Developer-facing programmable interface for integrating communication channels and business modules.

**Key features:**

- Supports WhatsApp, Instagram, Facebook Messenger, SMS, and webchat
- Connects to existing enterprise systems and workflows
- Reduces need for custom internal integration development
- Supported by Simpletech Academy documentation

*Target users:* Technical teams at enterprise clients and integration partners

## Category & focus

- Subcategories: Conversational AI, Claims Automation, Omnichannel Messaging, VoiceBots, RPA Automation
- Insurance verticals: P&C Personal, P&C Commercial, Health
- Target customers: Carriers, Brokers, MGAs/MGUs

## Notable customers

- San Cristobal Seguros \(P&C insurer \-\- 50% of incident reports automated via WhatsApp; processing cost reduced 50%; wait time reduced from 40 to 8\-10 minutes\)
- La Boliviana Ciacrux \(Bolivian insurer \-\- automated complex processes, implemented omnichannel communications\)
- Blue Cross and Blue Shield of Uruguay \(first WhatsApp voice biometric appointment scheduling\)
- Grupo Santander
- Itau
- Bci Lider \(digital SOAP insurance contracting via WhatsApp\)
- DHL \(communications and operational processes optimized across 22 countries\)
- Honda Chile
- Telefonica
- Cooperativa ACAC

## Links

- Website: <https://www.simpletech.uy/en/>
- Directory profile: <https://insurtechlist.com/companies/simpletech/>
- Blog: <https://www.simpletech.uy/en/blog/>
- About: <https://www.simpletech.uy/en/nosotros/>
- Linkedin: <https://www.linkedin.com/company/simpletech>
- Partners: <https://www.simpletech.uy/en/partners/>
- Voicebots: <https://www.simpletech.uy/en/voicebots-para-transformar-tu-atencion-telefonica-con-ia/>
- Wittysuite: <https://www.simpletech.uy/en/wittysuite-chatbot-atencion-campanas-masivas/>
- Case studies: <https://www.simpletech.uy/en/casos-de-exito/>
- Conversational ai: <https://www.simpletech.uy/en/ia-conversacional/>

---

*Last updated: 2026\-04\-03*