# SimpleBiztositas\.hu

> Online motor insurance brokerage distributed through the Simple payments app

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Broker |
| Region | EMEA |
| Headquarters | Budapest, Hungary |
| Founded | 2025 |
| Stage | Startup |
| Funding | Bootstrapped |

## Overview

SimpleBiztositas.hu is an online insurance brokerage serving individual vehicle owners in Hungary, offering mandatory motor third-party liability (KGFB) and CASCO coverage bound entirely online. The platform operates as Simplebiztositas.hu Zrt., a joint venture formed in October 2025 between SimplePay Zrt. (OTP Group's payments subsidiary) and Hungarikum Biztosítási Alkusz Zrt., an established Hungarian insurance brokerage; it launched publicly on 2026-01-28.

Distribution runs primarily through the Simple app, SimplePay's mobile payments application, which the company's own research puts at roughly 3.9 million registered users. Simple app users reach a pre-filled quote flow with near-instant login; the public website is also open to visitors who are not Simple app users. Beyond new policy binding, the platform re-competes a customer's existing motor coverage each year across partner insurers and recommends the best-fit renewal, a service the company calls "atregisztralas" (re-registration).

The platform's core technical differentiator is AI-based document recognition: a customer photographs their ID card, driver's license, and vehicle registration document, and the system extracts and pre-fills the chassis number, engine number, and other document fields into the binding form, so the customer only has to verify the data rather than type it. Insurance intermediation is carried out under Hungarikum Biztosítási Alkusz Zrt.'s brokerage license, with Simplebiztositas.hu Zrt. acting as its subcontractor.

## Products & services

### KGFB \(Mandatory Motor Third\-Party Liability\)

Online binding of new mandatory motor liability policies and annual-renewal-date switching, with comparison across partner insurers and a stated price guarantee on brokered offers.

**Key features:**

- Online quote comparison across partner insurers
- Paperless policy binding
- Price guarantee on brokered offers

### CASCO

Comprehensive vehicle coverage against theft, collision damage, and weather-related loss, bound through the same online flow as KGFB.

**Key features:**

- Coverage for theft, collision, and weather damage
- Online paperless binding

### Re\-registration \(Annual Policy Re\-shopping\)

A yearly service that re-competes a customer's existing motor policy among partner insurers and recommends the best-fit option at each renewal date.

**Key features:**

- Automatic annual re\-shopping of existing policies
- Recommendation of best\-fit replacement coverage

### AI Document Scanning

A platform-wide feature used across the binding flow: the customer photographs their ID card, driver's license, and vehicle registration document, and the system reads and pre-fills the chassis number, engine number, and document numbers into the binding form.

**Key features:**

- AI\-based OCR of identity and vehicle documents
- Automatic pre\-fill of binding\-form fields
- Reduces manual data entry during quote\-to\-bind

## Category & focus

- Insurance verticals: P&C Personal
- Target customers: Consumers

## Links

- Website: <https://simplebiztositas.hu>
- Directory profile: <https://insurtechlist.com/companies/simplebiztositas-hu/>
- Kgfb: <https://simplebiztositas.hu/kotelezo-biztositas>
- Casco: <https://simplebiztositas.hu/casco-biztositas>
- Re\-registration: <https://simplebiztositas.hu/atregisztralas/>

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*Last updated: 2026\-08\-07*