# Simfuni

> Life insurance operations platform orchestrating policy servicing, claims, and customer management

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Auckland, New Zealand |
| Founded | 2022 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Series A |

## Overview

Simfuni is a life insurance operations platform that modernizes legacy policy servicing systems through automation and cloud-native architecture. The platform unifies policy administration, billing, claims management, and customer engagement in a single system, helping life insurers migrate closed portfolios and expand active business with modern technology.

Founded in 2022 by insurance technology veterans Shaun Quincey and Damon O'Neill, Simfuni combines deep fintech and payments experience with modern SaaS principles. The platform uses API-first design and configurable workflows to reduce operational complexity while supporting regulatory compliance across New Zealand, Australia, and the United States.

The company has demonstrated traction with three enterprise customer deployments and recognition as ANZIIF Insurtech Start-up of the Year (2024). With NZ$2.8M in Series A funding, Simfuni is expanding product capabilities including claims automation and distribution channel enablement.

## Products & services

### Closed\-Book Migration

Automates and modernizes the servicing of closed insurance portfolios, reducing complexity and risk during legacy system transitions.

**Key features:**

- Streamlined data migration from legacy systems
- Configurable policy servicing workflows
- Regulatory compliance support for portfolio transfers
- Real\-time visibility into migration progress

*Target users:* Large carriers managing closed portfolios

### Open\-Book Growth Enablement

API-based platform for managing active insurance portfolios with flexible product configuration and end-to-end policy lifecycle management.

**Key features:**

- Policy underwriting and issuance workflows
- Premium collection and reconciliation
- Seamless claims integration
- Scalable, cloud\-native architecture
- Self\-service portals and policyholder communications

*Target users:* Direct insurers and carriers managing active business

### Distribution Channel Enablement

Connects carriers to customers and distribution partners through digital and embedded channels.

**Key features:**

- Multi\-channel customer engagement
- Integration with adviser and partner platforms
- API\-driven distribution options
- Unified customer and policy visibility

*Target users:* Carriers seeking omnichannel distribution

### Payment Experience Transformation

Modernizes premium collection and arrears management as a standalone module or integrated platform component.

**Key features:**

- Flexible payment options and collection methods
- Streamlined reconciliation and settlement
- Intelligent arrears management and notifications
- Payment insights to improve retention

*Target users:* Carriers managing collections and policyholder retention

### Claims Workbench

Unified claims management system designed for operational efficiency with pre-built workflows and rapid deployment capabilities.

**Key features:**

- Integrated claims, payments, and workflow management
- Pre\-configured, field\-tested claim workflows
- Claims automation and status tracking
- Local support teams for implementation

*Target users:* Carriers processing life insurance claims

### Business\-in\-a\-Box

Comprehensive solution for smaller or digitally-native insurers combining the full Simfuni platform in a pre-configured package.

**Key features:**

- End\-to\-end policy and claims management
- Built\-in payments and compliance
- Operator\-friendly interfaces
- Rapid time\-to\-market

*Target users:* Emerging carriers and digital insurance startups

## Category & focus

- Subcategories: Policy administration, claims management, billing automation, workflow orchestration
- Insurance verticals: Life & Annuity
- Target customers: Carriers, MGAs

## Notable customers

- Three enterprise carriers \(announcement in 2026, names confidential\)
- Direct insurer deployments across ANZ and US markets

## Links

- Website: <https://www.simfuni.com/>
- Directory profile: <https://insurtechlist.com/companies/simfuni/>
- Careers: <https://www.simfuni.com/careers>
- Contact: <https://www.simfuni.com/contact-us>
- Linkedin: <https://www.linkedin.com/company/simfuni>

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*Last updated: 2026\-06\-17*