# Sentro

> Cloud\-native group insurance administration platform

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Auckland, New Zealand |
| Founded | 2020 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed (USD 2.33M) |

## Overview

Sentro is a cloud-based group insurance software platform that addresses a critical market gap by replacing spreadsheet-based policy administration with modern, flexible SaaS solutions. Founded in 2020 by Rob Ellis and Hans Frauenlob in Auckland, New Zealand, the company serves mid-sized and established insurers, benefit providers, and employers globally.

The platform delivers a suite of configurable, no-code/low-code modules for policy administration, benefit plan design, enrollment, and billing. Built on Microsoft Azure, Sentro provides a single system of record for group insurance operations, enabling carriers to streamline complex workflows without legacy technology constraints.

The company has achieved notable traction with significant customer wins including Partners Life (225,000+ lives and NZD 425.1M in annual premiums), Humania Assurance in Canada, and partnerships with ecosystem players like Tower Insurance, Claim Technology, and Ecosystm for international growth.

## Products & services

### Product Builder

Configuration tool allowing insurers to define and customize insurance products without requiring code changes. Enables rapid product launch and modification.

**Key features:**

- No\-code product configuration
- Flexible underwriting rules
- Custom data fields and workflows

*Target users:* Carrier product teams, benefit administrators

### Plan Builder

Solution for designing and managing benefit plans with flexible configuration options. Supports complex plan hierarchies and rating structures.

**Key features:**

- Multi\-level plan design
- Rating and pricing configuration
- Customizable benefit options

*Target users:* Benefits managers, plan administrators

### Benefits Builder

Platform for creating employee and member-facing benefits selection and enrollment experiences. Provides self-service enrollment interfaces.

**Key features:**

- Online enrollment workflows
- Decision support tools
- Open enrollment management

*Target users:* Employers, benefit consultants, employees

### Policy Administration System

Core service operations module handling policy setup, amendments, renewals, and lifecycle management. Functions as the central system of record.

**Key features:**

- Policy setup and modification
- Amendment and endorsement workflows
- Policy lifecycle tracking
- Renewal management

*Target users:* Underwriting teams, operations staff

### Member & Beneficiary Management

Centralized management of individual member records, profile updates, dependent tracking, and communication history.

**Key features:**

- Member profile management
- Dependent administration
- Communication history
- Status tracking

*Target users:* Member services teams

### Billing & Quotations

Systems for generating quotes, managing premium calculations, billing cycles, and financial reporting.

**Key features:**

- Quote generation and management
- Premium calculation
- Billing cycle management
- Financial reporting

*Target users:* Billing teams, finance departments

### Digital Onboarding

Customer-facing interfaces for streamlined enrollment, account setup, and activation workflows.

**Key features:**

- Guided enrollment flows
- Document collection
- Compliance verification
- Activation workflows

*Target users:* New customers, enrollment specialists

### Service Portals

Member and employer self-service portals enabling policy management, claims initiation, and account administration without direct contact.

**Key features:**

- Policy information access
- Claims submission
- Account management
- Document retrieval

*Target users:* Members, employers, agents

### Reinsurance Administration

Specialized functions for managing reinsurance relationships, treaty administration, and ceded/assumed accounting.

**Key features:**

- Treaty management
- Ceded accounting
- Claims administration
- Reporting

*Target users:* Reinsurance teams, treasury departments

### APIs & Data Store

Developer-focused REST API for third-party system connectivity and data integration. Enables embedded workflows and ecosystem integrations.

**Key features:**

- REST API architecture
- Real\-time data access
- Custom integrations
- Webhook support

*Target users:* Developers, system integrators, technology partners

## Category & focus

- Subcategories: Policy Administration, Billing, Benefits Management, Enrollment
- Insurance verticals: Group Benefits, Life & Annuity
- Target customers: Carriers, Benefit Providers, Employers, MGAs

## Notable customers

- Partners Life \(New Zealand\)
- Humania Assurance \(Canada\)
- Pinnacle Life \(New Zealand\)
- Delta Insurance
- Ridge Canada \(Canada\)
- Bikmo \(UK\)
- NIB \(New Zealand\)
- Tower Insurance \(New Zealand\)
- Claim Technology \(UK\)
- Nib \(New Zealand\)

## Links

- Website: <https://www.sentro.co/>
- Directory profile: <https://insurtechlist.com/companies/sentro/>
- Blog: <https://blog.sentro.co/>
- Team: <https://www.sentro.co/team>
- About: <https://www.sentro.co/about>
- Careers: <https://www.sentro.co/careers>
- Contact: <https://www.sentro.co/contact-us>
- Case studies: <https://www.sentro.co/case-studies>

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*Last updated: 2026\-06\-17*