# Sento

> Conversational intelligence for enterprise contact centers in Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Guatemala City, Guatemala |
| Founded | 2022 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Sento is a conversational intelligence platform for enterprise contact centers in Latin America, serving insurance carriers, banks, healthcare providers, and retail companies. The platform automatically analyzes 100% of customer interactions -- calls, chats, and emails -- to extract business intelligence on sales opportunities, churn risks, compliance violations, and customer sentiment.

The platform delivers role-based dashboards and automated triggers so frontline supervisors and executives receive actionable insights without manual call sampling. Sento connects to existing contact center infrastructure within days and preserves historical interaction data without interruption during platform migrations. For insurance clients, the system detects early policy cancellation signals, churn indicators, and claims processing opportunities.

Founded in 2022, the company was the first Guatemalan startup accepted into Platanus Ventures Batch 6 and won the Central America AI Challenge run by Google for Startups and CAFI in 2024, receiving USD 250,000 in cloud credits. Sento reports 20+ corporate clients and 80% quarter-over-quarter growth.

## Products & services

### Sento Conversational Intelligence Platform

AI-powered analytics platform that processes all contact center interactions across voice, chat, and email channels. Transforms raw interaction data into structured business intelligence with real-time scoring and automated escalation.

**Key features:**

- Multi\-channel interaction processing \(phone, live chat, email\)
- Real\-time detection of sales opportunities, churn signals, and compliance violations
- Role\-based dashboards for supervisors and executives
- Automated triggers and AI voice agent integration
- 100% call audit replacing manual sampling workflows

*Target users:* Insurance carriers, financial services firms, healthcare providers, BPOs, and retail contact center teams

### Insurance\-Specific Module \(Seguros\)

Pre-configured workflows and metrics for insurance contact center operations.

**Key features:**

- Early policy cancellation signal detection
- Claims processing opportunity identification
- Regulatory compliance monitoring for customer interactions
- Churn risk scoring across policyholder communications

*Target users:* P&C and life insurance carrier contact center operations and quality assurance teams

## Category & focus

- Subcategories: Conversational Intelligence, Contact Center Analytics, Quality Assurance Automation
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity, Health
- Target customers: Carriers, Brokers

## Links

- Website: <https://sento-ai.com>
- Directory profile: <https://insurtechlist.com/companies/sento/>
- Youtube: <https://www.youtube.com/@sento6676>
- Linkedin: <https://www.linkedin.com/company/sentoai/>

---

*Last updated: 2026\-06\-25*