# Seguro Simple

> Digital insurance marketplace for vehicle and personal insurance coverage in Peru and Mexico

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | LATAM |
| Headquarters | Lima, Peru |
| Founded | 2013 |
| Employees | 51-200 |

## Overview

Seguro Simple is a digital insurance brokerage serving consumers in Peru and Mexico, offering online comparison and purchase of personal insurance products across multiple carriers. Founded in 2013 by Nicolás Droguett in Lima, Peru, the company built a web-based marketplace where customers can obtain quotes from several insurers simultaneously, compare terms and pricing, and complete purchases online without agent intervention.

The company's primary focus is vehicle insurance, which accounts for the majority of policies placed. Additional products include health, life, and home insurance, plus SOAT -- the mandatory vehicle liability coverage required in Peru. Seguro Simple operates dedicated country portals for both Peru and Mexico.

As a licensed broker (SBS registration code J-0775 in Peru) and APECOSE member, the company earns commissions from insurers per policy issued. The business is backed by AVP Ventures and has been recognized through Peru's government-run StartUp Perú accelerator program and the Endeavor Peru founder network.

## Notable customers

- Personal Lines \(Consumers\)

## Links

- Website: <https://www.segurosimple.com>
- Directory profile: <https://insurtechlist.com/companies/seguro-simple/>
- Blog: <https://www.segurosimple.com/pe/blog>
- Linkedin: <https://www.linkedin.com/company/segurosimple.com>
- Peru operations: <https://www.segurosimple.com/pe/>
- Mexico operations: <https://www.segurosimple.com/mx/>

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*Last updated: 2026\-07\-23*