# Segura

> AI\-powered insurance distribution infrastructure for brokers and carriers in Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Sao Paulo, Brazil |
| Founded | 2024 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Segura is a distribution and sales technology platform for insurance brokers and carriers in Brazil. Founded in 2024 and based in Sao Paulo, the company operates an AI-powered infrastructure layer that connects brokers to multiple insurance carriers, enabling policy quoting, management, renewals, and billing through a single platform integrated with WhatsApp.

The core product is Helena, an AI assistant embedded in WhatsApp that allows brokers to manage customer interactions, interpret policy data, and handle renewals without leaving the messaging channel. The platform connects to 7+ Brazilian insurance carriers via direct API integrations and draws on SUSEP regulatory data to support compliant, consultative sales workflows. Deployment is SaaS with the platform provided free to brokers and revenue generated through a transaction-based take rate with insurers.

Segura reached 3,000+ active brokerage firms while operating in stealth, without paid marketing. In April 2026 the company raised a R$45M (approximately USD 8M) seed round co-led by Andreessen Horowitz (a16z) and Kaszek, with participation from Big_Bets and notable angel investors from the insurance and fintech sectors. The company is targeting 10,000+ brokerage firms by end of 2026.

## Products & services

### Helena AI Assistant

Helena is an AI assistant integrated with WhatsApp that helps insurance brokers manage customer portfolios, quote and compare products, and handle renewals. The assistant accesses SUSEP regulatory data and carrier information to support broker workflows directly within the WhatsApp interface.

**Key features:**

- Policy data interpretation and clause explanation
- Guided renewals and policy management
- Insurance product comparison across 7\+ carriers
- SUSEP regulatory data and carrier information access
- Automated policy import and anniversary reminders
- Quote structuring and comparison

*Target users:* Insurance brokers in Brazil

### Portfolio Management Portal

A web-based portal for brokers to manage customer portfolios and carrier integrations. Supports portfolio tracking, client interaction history, and documentation alongside the Helena AI channel.

**Key features:**

- Portfolio management and client history
- Multi\-carrier integration management \(7\+ carriers\)
- Training materials and support documentation
- Data enrichment services

*Target users:* Insurance brokers managing multiple carriers and customers

## Category & focus

- Subcategories: Broker Management, AI\-Powered Sales Tools, WhatsApp Integration
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Brokers, Carriers

## Notable customers

- 3,000\+ brokerage firms across Brazil \(no named enterprise customers disclosed\)

## Links

- Website: <https://segura.ai>
- Directory profile: <https://insurtechlist.com/companies/segura/>
- Blog: <https://segura.ai/noticias>
- Demo: <https://chat.segura.ai/chat>
- Careers: <https://segura.ai/carreiras>
- Linkedin: <https://www.linkedin.com/company/segura-seguros/>

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*Last updated: 2026\-05\-18*