# Segbox

> Digital marketing and engagement platform for insurance brokers in Brazil

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Rio de Janeiro, RJ, Brazil |
| Founded | 2015 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

Segbox is a digital marketing and distribution platform for insurance brokers and carriers in Brazil, offering SaaS tools, digital marketing services, and content initiatives tailored to the Brazilian insurance market. The company was founded in 2015 and has developed a product suite that addresses lead generation, digital presence, and AI-assisted policy management for insurance professionals.

The platform includes broker-facing SaaS products such as a digital marketing suite (Otimize), an AI-powered WhatsApp assistant for policy queries (SegZap), and a lead marketplace (LeadsGO!), as well as white-label versions of those tools for carriers and insurtechs to offer to their broker networks. Services extend beyond software to include paid traffic management, branding, video production, and custom website development.

Segbox serves 30+ organizations, including Brasilprev, MAPFRE, Mercado Livre, and Creditas. The company also operates Insurtalks, a content and community platform reaching 75,000 newsletter subscribers and 230,000 people across social media, alongside an annual virtual conference (INSUMMIT) and an insurance innovation awards program.

## Products & services

### Otimize

A digital marketing platform for insurance brokers enabling website creation, landing page publishing, social media management, email marketing campaigns, and branded asset design from a single interface.

**Key features:**

- Broker website and landing page builder
- Social media content management
- Email marketing campaign tools
- Branded digital asset creation

*Target users:* Insurance brokers seeking a turnkey digital presence

### CorretorPRO

A subscription-based website and landing page platform tailored for insurance brokers who need a professional online presence without significant technical setup.

**Key features:**

- Pre\-built templates for insurance brokers
- Subscription\-based access
- Focused on fast deployment

*Target users:* Individual insurance brokers

### SegZap

An AI-powered assistant integrated with WhatsApp that allows brokers to upload client policy documents and answer coverage, deductible, validity, and expiration questions instantly.

**Key features:**

- WhatsApp\-native AI assistant
- Policy document upload and indexing
- Instant answers on coverage, deductibles, and dates
- Available in white\-label for carriers and insurtechs

*Target users:* Insurance brokers and their clients

### LeadsGO\!

A lead management and marketplace platform where brokers purchase insurance leads with exclusive access, track ROI, and manage lead status and investment performance.

**Key features:**

- Insurance lead marketplace
- Exclusive lead ownership per buyer
- Lead status tracking and ROI analytics

*Target users:* Insurance brokers seeking qualified leads

### Otimize White Label

A white-label version of the Otimize digital marketing platform for insurers and insurtechs to offer under their own brand to broker networks.

*Target users:* Insurance carriers and insurtechs

### SegZap White Label

A white-label version of the SegZap AI assistant for insurance companies and insurtechs to integrate into their broker-facing offerings.

*Target users:* Insurance carriers and insurtechs

### Insurtalks

A digital content portal, newsletter, and podcast covering insurance technology, innovation, and market trends in Brazil. The platform also runs INSUMMIT, a free annual virtual conference for insurance brokers, and the Insurance Innovators awards program.

**Key features:**

- 75,000 newsletter subscribers
- 230,000 social media reach
- Annual INSUMMIT virtual conference
- Annual Insurance Innovators awards

*Target users:* Insurance professionals, brokers, and carriers across Brazil

## Category & focus

- Subcategories: Digital Marketing, Lead Generation, Broker Enablement, White\-Label Platforms
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity
- Target customers: Brokers, Carriers, MGAs/MGUs

## Notable customers

- Brasilprev
- MAPFRE
- Mercado Livre \(insurance division\)
- Creditas
- Stay

## Links

- Website: <https://www.segbox.com>
- Directory profile: <https://insurtechlist.com/companies/segbox/>
- Linkedin: <https://br.linkedin.com/company/segbox>
- Insurtalks: <https://www.insurtalks.com.br>
- Segzap platform: <https://www.segbox.com/plataformas/segzap>
- Otimize platform: <https://www.segbox.com/plataformas/otimize>
- Leadsgo\! platform: <https://www.segbox.com/plataformas/leadsgo>
- Insurance innovators: <https://innovators.insurtalks.com.br>

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*Last updated: 2026\-06\-30*